Top 24 Quotes & Sayings by Alexander Nix

Explore popular quotes and sayings by a British businessman Alexander Nix.

Last updated on December 21, 2024.

Alexander James Ashburner Nix is a British businessman, the former CEO of Cambridge Analytica and a former director of the Strategic Communication Laboratories (SCL) Group, a behavioural research and strategic communications consultancy, leading its elections division. Cambridge Analytica and its parent SCL were involved in psychological warfare operations for the British military and involved in influencing hundreds of elections globally; Cambridge Analytica helped Leave.EU with its Brexit campaign, according to both Leave.EU and Cambridge Analytica staff. The company was also engaged by the Ted Cruz and Donald Trump campaigns during the 2016 US presidential election. The company also ran Kenyan President Uhuru Kenyatta's campaign.

British - Businessman | Born: May 1, 1975

Source: Wikipedia

As a British person, I am unable to give strategic advice to political campaigns in the U.S.

Alexander Nix

As the internet of things grows, as we have sensors on everything: cars, fridges, TVs then data is going to become ubiquitous.

Alexander Nix

I'm not going to speak about any of our investors or board members at all because we don't.

Alexander Nix

My long-term ambition is to be an agent of change.

Alexander Nix

I must emphatically state that Cambridge Analytica does not condone or engage in entrapment, bribes or so-called 'honeytraps', and nor does it use untrue material for any purpose.

Alexander Nix

We are fundamentally politically agnostic and an apolitical organization.

Alexander Nix

Look, fundamentally the more you know about someone, the better you can communicate with them at a human level, or a mass-communication-advertising level.

Alexander Nix

We were looking at different opportunities to get involved in working with Brexit but we made the decision to not work with any party - for or against - or even for any related campaigns.

Alexander Nix

Our job is not to dictate the policies of our candidates or even influence them but simply to articulate them in the most clear and meaningful way to the relevant audience.

Alexander Nix

We steer clear of fringe political parties or minority groups. We're not trying to orchestrate a revolution.

Alexander Nix

Our targeted methods change depending on who you are as an individual, not a model representation of an individual.

Alexander Nix

The idea of applying psychology or behavioural sciences to communication is not a new one. It's very old behavioural economics. If it gives you some additional insights - so be it.

Alexander Nix

You can collect Facebook data legally with the consent of the Facebook users and the consent of Facebook.

Alexander Nix

We leave our personal ideologies at the door... We only work for mainstream political parties.

Alexander Nix

There's no question that the marketing and advertising world is ahead of the political marketing the political communications world.

Alexander Nix

We use nearly 5 thousand different data points about you to craft and target a message. The data points are not just a representative model of you. The data points are about you, specifically.

Alexander Nix

We didn't do Brexit. We didn't get money for it. We didn't do work for it. We didn't sign a contract.

Alexander Nix

Well, we'll look at the hundred thousand type A personalities, and then we'll have a look at the corresponding data points that we have on those hundred thousand people. We'll have a look at what attributes they have in common and then we'll build a model based on that.

Alexander Nix

We never worked in Russia. We never worked for Russia. I want to be careful, but I don't think we have any Russian employees in our company whatsoever. We just don't have business in Russia. We have no involvement with Russia, never have done.

Alexander Nix

Success has many fathers and failure is an orphan.

Alexander Nix

Every day we have teams looking for new data sets.

Alexander Nix

The company started in the early 90s or late 80s. We were a behavioural science company. We didn't pivot into data analytics till 2012. So, all the data that we collected pre-2012, which was done by the British company SBL group, was collected through quantitive and qualitative research on the ground.

Alexander Nix

The big mystery of Big Data is causation versus correlation.

Alexander Nix

Starting with politics, we'd like to replace blanket advertising with individualised targeted and engagement ads.

Alexander Nix