Top 3 Quotes & Sayings by Alexander Turney Stewart

Explore popular quotes and sayings by an Irish businessman Alexander Turney Stewart.
Last updated on April 19, 2025.
Alexander Turney Stewart

Alexander Turney Stewart was a Scots-Irish entrepreneur who moved to New York and made his multimillion-dollar fortune in the most extensive and lucrative dry goods store in the world.

You must never actually cheat the customer, even if you can. You must make her happy and satisfied, so she will come back. — © Alexander Turney Stewart
You must never actually cheat the customer, even if you can. You must make her happy and satisfied, so she will come back.
You must be wise, but not too wise.
You will deal with ignorant, opinionated and innocent people. You will often have an opportunity to cheat them. If they could, they would cheat you, or force you to sell at less than cost. You must be wise, but not too wise. You must never actually cheat the customer, even if you can. You must make her happy and satisfied, so she will come back.
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