Top 5 Quotes & Sayings by Alfred Harmsworth, 1st Viscount Northcliffe

Explore popular quotes and sayings by a British publisher Alfred Harmsworth, 1st Viscount Northcliffe.

Last updated on November 21, 2024.

Alfred Charles William Harmsworth, 1st Viscount Northcliffe, was a British newspaper and publishing magnate. As owner of the Daily Mail and the Daily Mirror, he was an early developer of popular journalism, and he exercised vast influence over British popular opinion during the Edwardian era. Lord Beaverbrook said he was "the greatest figure who ever strode down Fleet Street." About the beginning of the 20th century there were increasing attempts to develop popular journalism intended for the working class and tending to emphasize sensational topics. Harmsworth was the main innovator.

British - Publisher | July 15, 1865 - August 14, 1922

Source: Wikipedia

When I want a peerage, I shall buy one like an honest man.

Alfred Harmsworth, 1st Viscount Northcliffe

It is hard news that catches readers. Features hold them.

Alfred Harmsworth, 1st Viscount Northcliffe

It is impossible for a stranger traveling through the United States to tell from the appearance of the people or the country whether he is in Toledo, Ohio, or Portland, Oregon. Ninety million Americans cut their hair in the same way, eat each morning exactly the same breakfast, tie up the small girls curls with precisely the same kind of ribbon fashioned into bows exactly alike; and in every way all try to look and act as much like all the others as they can.

Alfred Harmsworth, 1st Viscount Northcliffe

Never lose your sense of the superficial.

Alfred Harmsworth, 1st Viscount Northcliffe

Journalism - a profession whose business it is to explain to others what it personally does not understand.

Alfred Harmsworth, 1st Viscount Northcliffe