Brian Myers takes a fresh approach. He largely ignores what the regime tells the outside world about itself, but concentrates instead on what North Koreans themselves are supposed to believe, paying special attention to the North Korean narratives and mass culture, including movies and television shows. (...) There are few books that can give the world a peek into the Hermit Kingdom. The Cleanest Race provides a reason to care about how those in North Korea see themselves and the West. It is possibly the best addition to that small library.