Top 8 Quotes & Sayings by B. J. Fogg

Explore popular quotes and sayings by an American scientist B. J. Fogg.

Last updated on April 14, 2025.

Brian Jeffrey Fogg is an American social scientist who is a research associate and adjunct professor at Stanford University and author. He is the founder and director of the Stanford Persuasive Technology Lab, later renamed as Behavior Design Lab.

American - Scientist

Source: Wikipedia

Put hot triggers in the path of motivated people.

B. J. Fogg

Persuading through Simplifying - Using computing technology to reduce complex behavior to simple tasks increases the benefit/cost ratio of the behavior and influences users to perform the behavior.

B. J. Fogg

Persuading people through technology is the next social revolution. Facebook demonstrates just how powerful it will be.

B. J. Fogg

Design your life to minimize reliance on willpower.

B. J. Fogg

Design your site so it looks professional

B. J. Fogg

Goals are harmful unless they guide you to make specific behaviors easier to do. Don’t focus your motivation on doing Behavior X. Instead, focus on making Behavior X easier to do.

B. J. Fogg

People are generally resistant to teaching and training because it requires effort. This clashes with the natural wiring of human adults: We are fundamentally lazy.

B. J. Fogg

Plant a good seed in the right spot and it will grow without further coaxing

B. J. Fogg

Top 8 Quotes & Sayings by B. J. Fogg

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