Top 19 Quotes & Sayings by Beth Comstock

Explore popular quotes and sayings by Beth Comstock.

Last updated on December 19, 2024.

Elizabeth "Beth" Comstock is an American business executive. She is a former vice chair of General Electric. She operated GE Business Innovations, which developed new businesses, markets and service models; drives brand value and partners to enhance GE's inventive culture. This unit includes GE Lighting, Current, GE Ventures & Licensing and GE sales, marketing and communications.

Born: 1960

Source: Wikipedia

We seek to be as nimble as a startup.

Beth Comstock

You have to tell a story before you can sell a story.

Beth Comstock

In big companies projects have to scale and Lean Startup help us to do it

Beth Comstock

Be where the world is going.

Beth Comstock

You can't sell anything if you can't tell anything.

Beth Comstock

Mind share before market share.

Beth Comstock

Marketing's job is never done. It's about perpetual motion. We must continue to innovate every day.

Beth Comstock

Some dream in color. We dream in scale.

Beth Comstock

The more passionate that someone is about something, the more you have to listen to them.

Beth Comstock

Marketing is about innovation.

Beth Comstock

Our job is to understand where the market is heading and translate that into practical action.

Beth Comstock

B2B does not mean boring marketing.

Beth Comstock

Know thyself. Know the customer. Innovate.

Beth Comstock

What's the DNA of a marketer? We call it the 4-I's: instigator, implementer, innovator, and integrator.

Beth Comstock

An idea doesn't count if you can't use it

Beth Comstock

There is always room in our budget for a little experimentation.

Beth Comstock

Whether B2B or B2C, I believe passionately that good marketing essentials are the same. We all are emotional beings looking for relevance, context and connection.

Beth Comstock

There is a shotgun wedding going on and its between Marketing and IT. Finance's worst nightmare

Beth Comstock

Business model innovation is constant in this economy. You start with a vision of a platform. For a while, you think there's a line of sight, and then it's gone. There's suddenly a new angle.

Beth Comstock

Top 19 Quotes & Sayings by Beth Comstock

Related Authors