Bob Noorda was a Dutch-born Italian graphic designer who lived and worked primarily in Milan from 1954 onwards. His works included design projects for major corporations and large-scale retail chains, publishing houses as well as public works such as the Milan Metro and NYC subway sign and image systems. During his career as a designer, Noorda created more than 170 logos for clients like Feltrinelli, Eni, Zucchi, Touring Club Italiano, Ermenegildo Zegna, and many others.