Top 100 Quotes & Sayings by Brian France

We want to find a way to be an environmental leader in motor sports, as well as in sports in general.

We're going to do whatever it takes to bring that NASCAR style of racing on the track to full fruition. That's simply what we have to do.

At the end of the day, concussions are best dealt with between the drivers and their personal physicians.

In sport and business, everybody has to win.

We've always been more gender neutral than any other sport.

All of your stakeholders have to have the right seat at the table, and they all have to be successful. It's hard to do, but you have to keep your eye on developing a meaningful relationship where it is beneficial for them. Then you work backwards from there.

Everything is pretty good in my life, and like everybody else, things happen, and you put your head down and solve challenges.

Every sport has different cycles where it's better than it was or less than it should be, whatever it is, that will work out.

We don't want to put new technology in that would cost teams more to compete with.

As I was growing up and learning this business, I don't think there's a job I didn't do. I started at the bottom and worked my way up. No matter what the job, I always looked for ways we could create value.

We'll always focus on making our racing safer and more competitive than ever before. We'll never stop working on that.

If you go back many years ago, you could cruise around and build up a big point lead. You cannot cruise around at all. You gotta be on it. And that's what I think people really enjoy. I've always believed that brings out the biggest moments, too. It brings out the driver talent.

If we have close, great racing like we have, then the ratings will take care of themselves.

Rumors are always interesting, but they're seldom right.

I've always felt strongly that the Confederate flag and other symbols like that are not representative of Nascar, even though I respect anyone's right, because it does mean different things to different people.

I use Amy as a major sounding board for a lot of things that come up, and she understands the family dynamic and business dynamics better than people would think. She is a big support and voice of calm when things are a little bit dicey, like great wives can be. She does all of that.

This is a contact sport. It's always been a contact sport, especially late in the race.

If you look at any league, they're all trying to figure out how to make the game more exciting, speed the game up, whatever it may be. In our case, it's the same.

My biggest piece of advice is to treat your family members the same way you would treat your spouse or your partner: Be a little more delicate, a little more careful with how you say things, because there's an emotional component to that relationship.

We're never pleased when our ratings aren't growing at the rate we would like, but we understand that circumstances will always have us going one way or the other from time to time.

Mr. Trump is changing American politics forever and his leadership and strength are desperately needed.

I'm deeply involved in making the race closer and tighter and safer.

Our challenge is this sport needs to be more diverse throughout its makeup of stakeholders, participants, and fans. We're doing a number of things from a multicultural standpoint on and off the track to achieve that. Over time, that's going to be a big opportunity for NASCAR.

If we think we can make winning more important and the racing more exciting, that's what we'll do.

'Drive for Diversity' puts people behind the wheel that would never have had the opportunity. Nascar sponsors individual teams who have a person of color, somebody who would not have the opportunity otherwise. And then they're noticed by bigger teams - it's like minor-league baseball.

People don't buy tickets to a race to hear my political views.

There's nothing quite like being part of a NASCAR race weekend, and that always will hold true.

Boy, do I dislike two things: One is having to deal with penalties or infractions even though we have to. We have to keep the playing field even, and we have to do what we have to do. The second part that I would prefer to not have to talk about is the business side of NASCAR. That's important, too.

My style is to be collaborative, progressive, to look at things that seem a little bit impossible.

Given that kids don't play our sport in school means that it takes us a while to get people excited about auto racing. But we are doing the things that need to be done and expanding our reach through digital and social media so we can capture the next generation of Millennial fans.

NASCAR is not immune to the down economy.

I haven't had a super awkward moment. I can't think of one.

Getting an opportunity is one thing, but success is based on always trying to create value.

You never know what ultimately will give traction to being a star.

Not everyone has the means to race stock cars - we know that - but VR technology can recreate the experience right at home.

We see families making a vacation out of a NASCAR event. The average drive is 200 miles so they're often going to spend a few days with us.

People recognize the size and scope of NASCAR but at the same time we are constantly underserved by the media coverage.

In every decision that we've ever made that's important, the more input, the more people we've heard from, the better the result. And so that will never change in the business model of NASCAR, because the ideas come from all over the place, and that's the strength that we have.

You never want to have a stumble, but it happens sometimes. It happens, and you get through things.

I didn't think the family business would be big enough to have an opportunity for me.

That's a hallmark of NASCAR... We have gotten to where we've gotten because we're able to have the best drivers in the world, the best team owners and then giving them a package that creates the most exciting racing.

I supported Obama. I went to his rallies. I parted with my hard-earned money. There was a movement going on, and I was really thrilled with the idea of the first African-American president. I did the same for Mitt Romney. In both of those cases, I have never agreed with all of their policies.

I have said I will not have a 30-year run like my father for a variety of reasons.

We don't have entitlements as part of our family heritage. If you want nice things in life, if you want to get ahead, you have to earn it.

Nobody wants to hear my political views... so I won't be talking about that. But on diversity, nobody in this company has worked harder, done more and resourced it better than me.

Well, there are a lot of things outside our control - outside my control. And this is true with anybody's life: You try to keep the train on a certain track, and then there are a lot of moving parts that you can't control. And that tends to make you nervous.

The things that we're going to be able to do are going to take many, many years to achieve our end goal, which is to really lower costs in the industry by working with our interests better aligned with the teams, that's number one, which will affect their values going forward.

Our property, we've taken the position that we're phasing out the Confederate flag.

The first thing I said to Chase Elliott when I was in Iowa at a same race as him, I told him, and he was humble as his father is humble, I said, 'Look, you can't be happy just to be here. Don't be saying, I can't believe I'm here. You're here because you're good. You've got to go out now and win.' I always tell young guys that.

I try to help out everyone at NASCAR whenever I can. It will always be a special place for me and certainly my family, so I'll do whatever I can to help the industry.

Virtual reality is extremely exciting. We have the biggest opportunity in sports when you talk about the possibility of bringing fans inside a car going nearly 200 miles-per-hour.

When you look at sports leagues today, they manage a lot of intellectual property, which means it takes you into a lot of different kinds of businesses.

I don't have an overabundance of cocky attitude, because I'm collaborative.

It's true that we have to have restrictions and tight rules and so on and it's also true that the teams are so close to that line they're going to create a P1 or P2, whatever it's going to be, I don't get worked over that because that's auto racing.

We were creating a formula for points racing, and that wasn't good in qualifying for the Chase, and it wasn't good when we got to the Chase. We wanted to change that, and we also wanted to fix a couple things. One of them was that we didn't want to have a bad race or two take somebody out early on in the Chase, which has happened every year.

When it comes to making tough decisions, I'm ready to make them.

I really like the idea of fans being able to curate their entire digital experience at live events.

I'm working with a lot of entrepreneurs and people launching new businesses. It's fun. It's what I've always liked to do and loved doing it in my years at NASCAR when we were growing NASCAR, building different lines of business and intellectual properties.

The opportunity at NASCAR will continue to be such that the best talent wants to be here.

What I know is when the racing is tighter and there's more passing, there's just more excitement and more contact and more things that happen. That's kind of what NASCAR is all about.