Explore popular quotes and sayings by Bruce Tognazzini.
Last updated on December 21, 2024.
Bruce "Tog" Tognazzini is an American usability consultant and designer. He is a partner in the Nielsen Norman Group, which specializes in human-computer interaction. He was with Apple Computer for fourteen years, then with Sun Microsystems for four years, then WebMD for another four years.
As for the Sun mouse, I'm not a big multi-button mouse fan, because I just can't remember which button to push when. I rather like the Macintosh system of using four modifier keys with the mouse.
The only intuitive interface is the nipple. Everything else is learned.
Constrain the user's expectations to match the abilities of the software.
It's hard to read through a book on the principles of magic without glancing at the cover periodically to make sure it isn't a book on software design.
If you are demanding registration before checkout, you need to cease this practice immediately. It is costing you a fortune.
Never present a power-user option in such a way that normal users must learn all about it in order to know they don't need to use it.
The iWatch will fill a gaping hole in the Apple ecosystem. It will facilitate and coordinate not only the activities of all the other computers and devices we use, but a wide array of devices to come.