Festivals promote diversity, they bring neighbors into dialogue, they increase creativity, they offer opportunities for civic pride, they improve our general psychological well-being. In short, they make cities better places to live.
We all know that on Broadway you need to have stars to do a play.
I love the experience the theater creates for a community of people.
A show can be artistically successful; a show can be financially successful; a show can be successful by the transformative experience the audience is having; a show can be successful from the point of view of what is experienced by the cast and the company on a daily basis.