Top 102 Quotes & Sayings by David Droga - Page 2

We're very much an advertising agency, but it's not about creating ads as we know it.

We're communicators, we're problem solvers, and we're lateral thinkers, and there's nothing that can't be improved with that. The world needs us, and we want to be needed.

I am the most competitive person you will ever meet.

Do the work you believe in - if there's an authentic reason for doing it.

There are few forces for good as extensive and important as the United Nations. Being able to work with them and other global aid organisations for World Humanitarian Day is a humbling and extraordinary opportunity.

When I first made some comment when we launched that part of our purpose was to do stuff that has social ripples, lots of people said it was such a glib thing to say. I actually believe that.

One day, when I have advertising out of my system, I want to be Prime Minister of Australia.

Advertising is full of great thinkers. This is a powerful industry and does a lot more than we take credit for.

Long before social media existed, the proto-tweets of advertising had penetrated American popular culture: 'A mind is a terrible thing to waste.' 'Where's the beef?' 'A diamond is forever.' 'Think different.' You'd be hard pressed to find a writer's craft that has more directly influenced the vernacular.

The average billboard has no more than eight words. It takes a lot of effort to make a beer, rice, or shampoo seem special in eight words.

It's one of those weird things where I'm always curious about what's next. It's not just an empty restlessness, I try to appreciate things as they're going along and in the moment, but when things are good, I'm always anxious about how I can better that or take it on further.

Copywriters on Madison Avenue constantly grapple with the question of where their work sits on the totem pole of 'real' writing.

I think the best way to show appreciation for things going well is to make things better.

People who want to express themselves effectively can learn a lot from the hard-won concision of the copywriter.

It seems like not a lot of the world's issues can be solved by big government. But they can be solved by brands, and brands putting their best foot forward need advertising.

Our ambitions are not limited to quarterly results. Our ambitions are linked to a belief in what we do. And one of the definite privileges of success is being able to see beyond yourself.

I don't want Droga5 to be the biggest agency; I want it to be the best.

I'm not embarrassed to be in advertising. But I'm embarrassed by a lot of advertising.

I'm in the industry, and I'll fast-forward through the ads most of the time. But I'll stop for the good ones.

I'm kind of like both of them: My mother grew up wanting to save the world, and my father grew up wanting to rule the world.

If people know they're being sold to, you can celebrate the sell.

Beanbags and softball matches and a cool Twitter handle doesn't make young people want to work at your office.

We're moved by emotions and characters and stories. We love that.

We work in an industry where people invent technology to avoid what we create.

I believe in creating ideas that consumers actually want to engage in, creating movements with our thinking and not bombarding them into submission.

Like anyone, I'm scared of failure. That drives you to work really hard.

The qualities I look for in planners or creatives is very much the same thing. Beyond the givens of talent and work ethic, I really look for people who are inspired by the everyday, people who are not afraid of the obvious and are able to reinterpret it into a creative and interesting manner.

If you can allow yourself to do more good with your creativity by being successful, then that's a great thing.

Visuals are compelling, but sometimes the only way to get your point of view and purpose across is through words. Great copy can be embedded in any medium, any technology.

To be honest, while every market is very different, we are all still fundamentally moved and inspired by similar human truths - love, fear, belonging, desire, and so on.

I don't want to sound too worthy here, but I want to do something that honestly contributes something positive to society.

Over the years, advertising had become very lazy, very visual. Visuals are important, yes, but as a part of the story.

Just knowing you're putting something out there that could take on a greater life - that's our sweet spot. That's what we try to do.

You put choice on the table, you change the whole game. Everything is about control. If an ad is interesting to you, you'll have the conversation with the brand. If it's not, it's a waste of time.

Why can't I prove that advertising can manifest itself in a way that doesn't necessarily mean television ads but changing behaviour and creating a brand out of something that already exists?

There's so much advertising on television that I find just lazy, just so lazy. I'm like, 'Why are they doing that?'

It's not about being the biggest or the place with the most pins in a map. We want to be the most influential. We talk about trying to build the most influential agency in the world.

I'm not an executive. I'm a creative person.

As a typical creative, I am all ego and insecurity!

Nothing connects with people like humanity. That doesn't mean you have to tell slice-of-life stories all the time. But you know, with so many options in technology, the consumer's not really that interested in advertising... They are interested in great stories. That transcends any medium.

Just because you can do something, it doesn't mean you need to - restraint is something I admire. At the end of the day, it is still a battle between good vs. crap.

We are good if our peers think we’re great. But we are great if the real world thinks we’re good.