Explore popular quotes and sayings by an American artist Ed Benguiat.
Last updated on November 18, 2024.
Ephram Edward Benguiat was an American type designer and lettering artist. He designed over 600 typefaces, including Tiffany, Bookman, Panache, Souvenir, Edwardian Script, and the eponymous Benguiat and Benguiat Gothic.
To me designing has never been a job or profession. It's a way of life, like a priest or rabbi.
I do not think of type as something that should be readable. It should be beautiful.
Type should be beautiful โ Screw readable!
The only place Avant Garde looks good is in the words Avant Garde.
The contributions that one makes in typography, design, and art in general cannot be, and must not be measured on how much money is involved. That would lead to total chaos. The word itself (contribution) is to give to a common purpose.
Doing something a long time does not mean you're good. It only means you've done it a long time.
I don't think that success is the premise to what is good or bad.