Top 77 Quotes & Sayings by George Lois - Page 2

Follow your bliss. That which you love you must spend your life doing, as passionately and as perfectly as your heart, mind and instincts allow.

Never, ever, work for bad people

Never listen to music when you're trying go come up with a Big Idea.

The joy of the creative process, minute by minute, hour after hour, day by day, is the sublime path to true happiness.

Only with absolute fearlessness can we slay the dragons of mediocrity that invade our gardens.

If a man does not work passionately - even furiously - at being the best in the world at what he does, he fails his talent, his destiny, and his God.

A cautious creative is an oxymoron.

Most people work at keeping their job, rather than doing a good job. If you're the former, you're leading a meaningless life. If you're the latter, keep up the good work.

But I love that feeling of utter depletion: It is an ecstatic sense of having committed myself to the absolute limit. But after recharging at night, I'm ready to go the next morning. Isn't that what life is all about?

Advertising, an art, is constantly besieged and compromised by logicians and technocrats, the scientists of our profession who wildly miss the main point about everything we do.

Only mediocre ideas can be tested.

The accurate measure of a human being is what he or she actually gets done.

Onwards and upwards, and never give your failures a second thought.

In any creative industry, the fact that others are moving in a certain direction is always proof positive, at least to me, that a new direction is the only direction.

I am in the poison gas business. Advertising should make you choke, make your eyes water, make you feel sick.

Nothing great can come of more than three people in a room.

The business world worships mediocrity. Officially we revere free enterprise, initiative and individuality. Unofficially we fear it.