Top 6 Quotes & Sayings by James Rouse

Explore popular quotes and sayings by an American businessman James Rouse.
Last updated on November 8, 2024.
James Rouse

James Wilson Rouse was an American businessman and founder of The Rouse Company. Rouse was a pioneering American real estate developer, urban planner, civic activist, and later, free enterprise-based philanthropist. He received the Presidential Medal of Freedom, the highest civilian award, for his lifetime achievements.

Cities must be fun.
Visions describe what best should be, could be - if and when mankind has the will to make them real.
Whatever ought to be, can be. — © James Rouse
Whatever ought to be, can be.
For many years, I have lived uncomfortably with the belief that most planning and architectural design suffers for lack of real and basic purpose. The ultimate purpose, it seems to me, must be the improvement of mankind.
Profit is not the legitimate purpose of business. The legitimate purpose of business is to provide a product or service that people need and do it so well that it's profitable.
Why isn't it natural for people who have lived and worked at something to want to use the knowledge and capacity in a new way, free from the burden of making a living?
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