I love the United States, but I see here everything is measured by success, by how much money it makes, not the satisfaction to the individual.
The people who are playing it totally safe are never going to have either the fun or the reward of the people who decide to take some risk, stick out, do it differently.
Set your expectations high; find men and women whose integrity and values you respect; get their agreement on a course of action; and give them your ultimate trust.