Top 27 Quotes & Sayings by John Gruber

As a company itself, Apple is very easy to understand. They're really not a complex company.

Is everyone who uses a MacBook Pro a pro? No. It's just basically a faster Mac. And certainly, pros do use them, partly for that reason.

I went to Drexel University, majored in computer science. Drexel has a great program - they call it co-op - but its, like, mandatory to graduate to do internships. I loved it because it helped me figure out very quickly that I didn't really want to be a programmer.

My earliest design work was print, and that was my first love. Of course, as the years went on, I did more and more Web design and less and less print. And like everyone who made the switch from print to Web design, I bemoaned the lack of control.

Car accidents kill so many of us; we're not going to give up cars, so it seems like we ought to make them harder to crash.

I think Apple Watch might be a tougher sell to current watch wearers than non-watch wearers. Non-watch wearers have an open wrist, and if they cared about the glance-able convenience of an always-visible watch dial, they would be wearing a traditional watch already.

It was very deliberate that Daring Fireball wasn't defined as a Mac site or an Apple site, and this was fortuitous.

It sounds to me like the OLED iPhone is a phone which Apple can't make 40 million of per quarter, at least not today. And if that's true, that means it should be more expensive. Not 'should' in any moral sense, but simply because that's how the principle of supply and demand works.

There are two types of people in the world: those who wear a watch and those who don't.

'The cloud' is effectively an augmentation of our brains' memories.

The iPhone was the first phone that brought what we used to think of as 'desktop quality' software to a handheld platform: software where you just say, 'Wow, that's a great user experience,' not merely, 'Wow, that's a great user experience for a handheld.'

I don't consider ideas for apps all that valuable. It's the implementation of an idea that matters.

I've always said my audience is just me. It's somebody out there who's exactly like me and just isn't writing Daring Fireball.

There are a lot of people I dislike in the world. I mean, a lot. I don't follow any of them on Twitter.

I always thought of myself as more of a columnist, but maybe a columnist who does reporting.

Almost nothing worthwhile is easy, and it's hard to just jump in and be good at something difficult right off the bat... The only reliable way to succeed at anything is to actually do it, repeatedly, with concentrated effort. True for individuals, and true for organizations. Athletes, artists, businesses.

The quality of any creative endeavor tends to approach the level of taste of whoever is in charge.

You have to keep plugging away. We are all growing. There is no shortcut. You have to put time into it to build an audience.

Strong ideas, loosely held. That's the path to success.

Here's how Apple does marketing in a nutshell: Make a great product, then let people know about it. That's it. Neither aspect of that is easy, but the important thing is it has to happen in that order. It all starts with a great product.

Strapping a computer display to your face is not the answer.

I've been saying for years that page view-based advertising is a corrupting force.

Simply making decisions, one after another, can be a form of art.

The iPhone is not and never was a phone. It is a pocket-sized computer that obviates the phone. The iPhone is to cell phones what the Mac was to typewriters.

People are willing to trade money for something that they can touch, not ones and zereos.

The only people who don’t love apps are pundits who don’t understand that apps aren’t really in opposition to the open Internet. They’re just superior clients to open Internet services.

I've heard that it's some kind of weird two-lens system where the back camera uses two lenses and it somehow takes it up into DSLR quality imagery.