Top 47 Quotes & Sayings by John Naisbitt

Explore popular quotes and sayings by an American businessman John Naisbitt.
Last updated on April 14, 2025.
John Naisbitt

John Naisbitt was an American author and public speaker in the area of futures studies. His first book Megatrends: Ten New Directions Transforming Our Lives was published in 1982. It was the result of almost ten years of research. It was on The New York Times Best Seller List for two years, mostly as No. 1. Megatrends was published in 57 countries and sold more than 14 million copies.

I was sure we would never see the adoption of the Euro. Countries giving up their currencies for a common tender was, it seemed to me, completely out of tune with currency being a carrier of people's cultural identity, celebrating national heroes and events, as it had been for hundreds of years.
In the Marines, I was stunned, absolutely stunned, at everything around me, at what the world looked like.
In an information society, education is no mere amenity; it is the prime tool for growing people and profits. — © John Naisbitt
In an information society, education is no mere amenity; it is the prime tool for growing people and profits.
The more technology we introduce into society, the more people will aggregate, will want to be with other people: movies, rock concerts, shopping.
We are shifting from a managerial society to an entrepreneurial society.
In the network model, rewards come by empowering others, not by climbing over them. If you work in a hierarchy, you may not want to climb to its top.
Trends, like horses, are easier to ride in the direction they are going.
In their search for quality, people seem to be looking for permanency in a time of change.
We are drowning in information but starved for knowledge.
Whenever a new technology is introduced into society, there must be a counterbalancing human response - that is, high touch - or the technology is rejected... We must learn to balance the material wonders of technology with the spiritual demands of our human nature.
Learning how to learn is the most precious thing we have in life.
In a world that is constantly changing, there is no one subject or set of subjects that will serve you for the foreseeable future, let alone for the rest of your life. The most important skill to acquire now is learning how to learn.
One of the best kept secrets in America is that people are aching to make a commitment, if they only had the freedom and environment in which to do so. — © John Naisbitt
One of the best kept secrets in America is that people are aching to make a commitment, if they only had the freedom and environment in which to do so.
I was totally surprised by the spread of the legalization of same-sex marriage. In just my lifetime we have gone from a taboo to even talk about homosexuality, to the sanction by governments of homosexual marriage. Few such large social considerations have ever before been turned over in such a short time.
The most reliable way to forecast the future is to try to understand the present.
Value is what people are willing to pay for it.
Leadership involves finding a parade and getting in front of it.
We created the hierarchical, pyramidal, managerial system because we needed it to keep track of people and things people did; with the computer to keep track, we can restructure our institutions horizontally.
Strategic planning is worthless - unless there is first a strategic vision.
Intuition becomes increasingly valuable in the new information society precisely because there is so much data.
Lawyers are like beavers: They get in the mainstream and dam it up.
We must learn to balance the material wonders of technology with the spiritual demands of our human race.
The new leader is a facilitator, not an order giver.
The new source of power is not money in the hands of a few, but information in the hands of many.
We are drowning in information but starved for knowledge.
The bigger the world economy, the more powerful its smallest player.
Almost all change is evolutionary, not revolutionary... expectations always travel at higher speeds.
In a culture of electronic violence, images that once caused us to empathize with the pain and trauma of another human being, excite a momentary adrenaline rush. To be numb to another's pain - to be acculturated to violence - is one of the worst consequences our technological advances. That indifference transfers from the screen, TV, film, Internet, and electronic games to our everyday lives.
Leadership involves finding a parade and getting in front of it; what is happening in America is that those parades are getting smaller and smaller - and there are many more of them.
...countries don't create economies. It is entrepreneurs and companies that create and revitalize economies. The role of the governments should be to create a nourishing environment for entrepreneurs and companies to flourish, not to get in the way of economic development.
The big-business mergers and the big-labour mergers have the appearance of dinosaurs mating.
Small business, right down to the individual can beat big, bureaucratic companies ten times out of ten. — © John Naisbitt
Small business, right down to the individual can beat big, bureaucratic companies ten times out of ten.
Lawyers are like beavers: They get in the mainstream and damn it up.
Globalization is a bottom-up phenomenon with all actions initiated by milions of individuals, the sum total of which is globalization. No one is in charge, and no one can anticipate what the sum of all the individual initiatives will be before the result manifest. A global economy can only be the result of spontaneous order.
The most important skill to acquire now is learning how to learn.
The economic borderlines of our world will not be drawn between countries, but around Economic Domains. Along the twin paths of globalization and decentralization, the economic pieces of the future are being assembled in a new way. Not what is produced by a country or in a country will be of importance, but the production within global Economic Domains, measured as Gross Domain Products. The global market demands a global sharing of talent. The consequence is Mass Customization of Talent and education as the number one economic priority for all countries
It is in the nature of human beings to bend information in the direction of desired conclusions.
Think globally, act locally, think tribally, act universally.
In sales, as in medicine, a prescription before diagnosis is a mistake in the arts.
America is a bottom-up society, where new trends and ideas begin in cities and local communities...My colleagues and I have studied this great country by reading its newspapers. We have discovered that trends are generated from the bottom up.
If you have to be right, you put yourself in a hedged lane, but once you experience the power of not having to be right, you will feel like you are walking across open fields, the perspective wide and your feet free to take any turn.
In turbulent times, in times of great change, people head for the two extremes: fundamentalism and personal, spiritual experience...With no membership lists or even a coherent philosophy or dogma, it is difficult to define or measure the unorganized New Age movement. But in every major U.S. and European city, thousands who seek insight and personal growth cluster around a metaphysical bookstore, a spiritual teacher, or an education center.
The most exciting breakthroughs of the 21st century will not occur because of technology but because of an expanding concept of what it means to be human. — © John Naisbitt
The most exciting breakthroughs of the 21st century will not occur because of technology but because of an expanding concept of what it means to be human.
In turbulent times, in times of great change, people head for the two extremes: fundamentalism and personal, spiritual experience.
The future is embedded in the present.
The more high technology around us, the more the need for human touch...HighTech/High Touch. The principle symbolizes the need for balance between our physical and spiritual reality.
We have for the first time an economy based on a key resource [Information] that is not only renewable, but self- generating. Running out of it is not a problem, but drowning in it is.
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