John Charles Walsham Reith, 1st Baron Reith,, was a Scottish broadcasting executive who established the tradition of independent public service broadcasting in the United Kingdom. In 1922, he was employed by the BBC as its general manager; in 1923 he became its managing director and in 1927 he was employed as the Director-General of the British Broadcasting Corporation created under a royal charter. His concept of broadcasting as a way of educating the masses marked for a long time the BBC and similar organisations around the world. An engineer by trade, and standing at 6 feet 6 inches (1.98 m) tall, he was a larger-than-life figure who was a pioneer in his field.