Explore popular quotes and sayings by John Treasure.
Last updated on December 18, 2024.
John Treasure was a leading figure in the British advertising industry in the 1960s, 70s and 80s. He was chairman of J Walter Thompson in the UK while it was the country's number one agency, and then vice chairman of Saatchi & Saatchi when it in turn held the number one position; he was also Dean of City University Business School and Master of the Worshipful Company of Marketors. He was a potent proponent of the economic and social value of his industry, and became known as "Mr Advertising."
Advertising and the free society are closely connected. Advertising helps to make a free society remain so by increasing competition, and by helping to maintain the freedom of the mass media themselves. The free society is one where advertising and advertising agencies are likely to be in considerable demand, though it is true that even in a totally centralist society there would still be a need for organisations and people to have access to mass communication media.
Advertising is in essence simply a means of communication through mass media which is available to anyone who can pay for it. It is, in this sense, rather like electricity, which can be used to work a refrigerator or a dentist's drill.