Top 10 Quotes & Sayings by Jonah Berger

Explore popular quotes and sayings by a professor Jonah Berger.

Last updated on November 21, 2024.

Jonah Berger is a professor at the Wharton School of the University of Pennsylvania, an internationally bestselling author, and an expert on change, word of mouth, viral marketing, social influence, and how products, ideas, and behaviors catch on. He has published over 50 articles in academic journals, and has written for The New York Times, Wall Street Journal, and Harvard Business Review. Over a million copies of his books Contagious: Why Things Catch On, Invisible Influence: The Hidden Forces that Shape Behavior, and The Catalyst: How to Change Anyone's Mind are in print in over 35 countries around the world.

Professor

Source: Wikipedia

Connecting with others is rewarding; it makes us feel like we're not alone in the world.

Jonah Berger

Top of mind means tip of tongue.

Jonah Berger

Virality isn't luck. It's not magic. And it's not random. There's a science behind why people talk and share. A recipe. A formula, even.

Jonah Berger

People don't need to be paid to be motivated.

Jonah Berger

Going viral isn’t random, magic, or luck. It’s a science.

Jonah Berger

Virality isn’t born, it’s made.

Jonah Berger

Word of mouth is the primary factor behind 20 percent to 50 percent of all purchasing decisions.

Jonah Berger

People don't think in terms of information. They think in terms of narratives. But while people focus on the story itself, information comes along for the ride.

Jonah Berger

Marketing is about spreading the love.

Jonah Berger

If something is built to show, it's build to grow.

Jonah Berger

Top 10 Quotes & Sayings by Jonah Berger

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