Top 175 Quotes & Sayings by Jonathan Ive - Page 2

It's important to remember that Britain was the first country to industrialize, so I think there's a strong argument to say this is where my profession was founded.

Often when I talk about what I do, making isn't just this inevitable function tacked on at the end.

The iPhone was broadly dismissed. The iPod was broadly dismissed. The iPad was probably more copiously written off as a large iPod.

We struggle with the right words to describe the design process at Apple. But it is very much about designing and prototyping and making.

I am very aware that I'm the product of growing up in England and the tradition of designing and making, of England industrialising first.

The thing with focus is that it's not this thing you aspire to, like, 'Oh, on Monday I'm going to be focused.' It's every single minute: 'Why are we talking about this when we're supposed to be talking about this?'

Unless we understand a certain material - metal or resin and plastic - understanding the processes that turn it from ore, for example - we can never develop and define form that's appropriate.

One of the things that is particularly precious about working at Apple is that many of us on the design team have worked together for 15-plus years, and there's a wonderful thing about learning as a group. A fundamental part of that is making mistakes together.

I find that when I write, I need things to be quiet, but when I design, I can't bear it if it's quiet.

I like to work in a small team. There is only 18 of us on the design team. Nobody has ever left.

My focus is incredibly narrow. I can't talk with any authority other than design and development of product.

Innovation at Apple has always been a team game. It has always been a case where you have a number of small groups working together.

We won't do something different for different's sake. Designers cave in to marketing, to the corporate agenda, which is sort of, 'Oh, it looks like the last one; can't we make it look different?' Well no, there's no reason to.

It's great if you can find what you love to do. Finding it is one thing, but then to be able to practise that and be preoccupied with that is another.

I don't know how we can compare the old watches we know with the functionality and the capability of the Apple Watch.

It is sad that so many designers don't know how to make. CAD software can make a bad design look palatable! It is sad that four years can be spent on a 3D design course without making anything! People who are great at designing and making have a great advantage.

Our goal is to desperately make the best products we can. We're not naive. We trust that if we're successful and we make good products, that people will like them. And we trust that if people like them, they'll buy them. And we figured out the operation and we're effective. We know what we're doing, so we'll make money, but it's a consequence.

At the start of the process the idea is just a thought - very fragile and exclusive. When the first physical manifestation is created everything changes. It is no longer exclusive, now it involves a lot of people.

Our goal isn't to make money. Our goal absolutely at Apple is not to make money. This may sound a little flippant, but it's the truth. Our goal, and what gets us excited, is to try to make great products.

All I've ever wanted to do is design and make; it's what I love doing.

When we started work on the iPhone, the motivation there was we all pretty much couldn't stand our phones, and we wanted a better phone.

I think it's important that we learn how to draw and to make something and to do it directly. To understand the properties you're working with by manipulating them and transforming them yourself.

When you're doing something for the first time, you don't know it's going to work. You spend seven or eight years working on something, and then it's copied. I have to be honest: the first thing I can think, all those weekends that I could have at home with my family but didn't. I think it's theft, and it's lazy.

I think that we're on a path that Apple was determined to be on since the '70s, which was to try and make technology relevant and personal.

It's easy to think that craft can't change but important to remember that all craft process was at some point new, at some point challenged convention - not to be contrary, but enabled by some breakthrough, some newly discovered principle, or sometimes some wonderful accident.

I always like when you start to use something with a little less reverence. You start to use it a little carelessly, and with a little less thought, because then, I think, you're using it very naturally.

There are some shocking cars on the road.

There are 9 rejected ideas for every idea that works.

When you feel that the way you interpret the world is fairly idiosyncratic, you can feel somewhat ostracized and lonely.

We shouldn't be afraid to fail- if we are not failing we are not pushing. 80% of the stuff in the studio is not going to work. If something is not good enough, stop doing it.

So much of my background is about making: physically doing it myself.

We all use something - you can't drill holes with your fingers. Whether it's a knife, a needle, or a machine, we all need the help of a device.

We try to develop products that seem somehow inevitable, that leave you with the sense that that's the only possible solution that makes sense.

Growing up, I enjoyed drawing, but it was always in the service of an idea. I drew all the time, and I enjoyed making.

The benefit of hindsight is we only really talk about those things that did work out.

If doing anything new, you're very used to having insurmountable obstacles.

When something's made in the smallest volume - as a one-off couture piece - or in large quantities, deep care is critical to determine authentic, successful design and, ultimately, manufacture.

I'm always focussed on the actual work, and I think that's a much more succinct way to describe what you care about than any speech I could ever make.

Apple's Industrial Design team is harder to get into than the Illuminati, and part of the reason is because no one leaves. In the last 15 years, not one of the 18 designers has ditched Apple for greener pastures.

Even in high school, I was keenly aware of this remarkable tradition that the U.K. had of designing and making.

Eight years of work can be copied in six months. It wasn't inevitable that it was going to work. A stolen design is stolen time.

If you expect me to buy something where all I can sense is carelessness, actually I think that is personally offensive.

It's very easy to make something that is new. So we are trying to make things that are better.

It's actually a rare and precious thing to discover what it is you love to do, and I encourage you to remain unapologetically consumed by it. Be faithful to your gift and very confident in its value.

You have to deeply understand the essence of a product in order to be able to get rid of the parts that are not essential.

If you're not trying to do something better, then you're not focused on the customer and you'll miss the possibility of making your business great.

Our goal is to try to bring a calm and simplicity to what are incredibly complex problems so that you're not aware really of the solution.

Simplicity is somehow essentially describing the purpose and place of an object and product.

Really great design is hard. Good is the enemy of great.

I think there is a profound and enduring beauty in simplicity; in clarity, in efficiency. True simplicity is derived from so much more than just the absence of clutter and ornamentation. It's about bringing order to complexity.

The most important thing is that you actually care, that you do something to the very best of your ability

Simplification is one of the most difficult things to do.

We're very genuinely designing the best products that we can for people.

Simplicity is not the absence of clutter.

There is beauty when something works and it works intuitively.

To do something innovative means that you reject reason.

There are a thousand no's for every yes.

Apple stood for something and had a reason for being that wasn't just about making money.

It's very easy to be different, but very difficult to be better.

We try to solve very complicated problems without letting people know how complicated the problem was.