Top 9 Quotes & Sayings by Kevin Roberts

Explore popular quotes and sayings by a British executive Kevin Roberts.

Last updated on December 3, 2024.

Kevin John Roberts is a British businessman. He was the chief executive officer (CEO) of the advertising agency Saatchi & Saatchi from 1997 to 2014. In September 2006, Saatchi & Saatchi won a US$430 million JC Penney contract because of the idea of lovemarks, which was invented and promoted by Roberts. Roberts became executive chairman of Saatchi & Saatchi in 2015, then non-executive chairman in 2016. He resigned in August 2016 to focus on the marketing and leadership consultancy he founded in 1995, Red Rose Consulting.

British - Executive | Born: October 20, 1949

Source: Wikipedia

Emotion. Passion. Ideas. Simplicity. These are the big things that big business needs from its creative agencies. No one else is going to provide these essential elements for business.

Kevin Roberts

Everyone wants a conversation. They want inspiration. Inspire people with your website. Don’t just interrupt, but interact. Asking about Return on Investment is the wrong question today. You should be asking about Return on Involvement.

Kevin Roberts

Ideas are the currency of the future.

Kevin Roberts

When people know what you want, they will give it to you.

Kevin Roberts

The Web is functionally fantastic, but it's a tool. A terrific place to present information but not, at this stage, a tenably emotional location.

Kevin Roberts

In my 35 years in business I have always trusted my emotions. I have always believed that by touching emotion you get the best people to work with you, the best clients to inspire you, the best partners and most devoted customers.

Kevin Roberts

By building respect and inspiring love business can move the world.

Kevin Roberts

Creating Lovemarks is all about the ability to understand consumers’ dreams, to know what they want and when they want it and to create great experiences that make your brand a part of their lives.

Kevin Roberts

We're in the age of the idea. The organization that can develop a culture of creativity and idea generation will be the winners.

Kevin Roberts