Top 3 Quotes & Sayings by Leo Bogart

Explore popular quotes and sayings by an American sociologist Leo Bogart.
Last updated on December 22, 2024.
Leo Bogart

Leo Bogart was an American sociologist and media and marketing expert.

Advertisements may be evaluated scientifically; they cannot be created scientifically. — © Leo Bogart
Advertisements may be evaluated scientifically; they cannot be created scientifically.
In my opinion, fun is what makes advertising successful.
The Great Idea in advertising is far more than the sum of the recognition scores, the ratings and all the other superficial indicators of its success; it is in the realm of myth, to which measurements cannot apply.
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