Top 15 Quotes & Sayings by Linda Rottenberg

Products, profits, and paychecks are not enough anymore. These days, society cares how you treat your own workers. Customers want to know you promote the same values inside your walls as you do outside; job hunters want to know you care about them before they send in an application. Your culture is your brand. You need to create an organization where your employees believe in what you do.

The first major issue you need to consider when focusing on today's workers: You have to know what motivates them. If you think it's primarily money, think again. The biggest single change in the workforce of the entrepreneurial age is the list of priorities workers bring to the job. Except paycheck there are new considerations: impact, freedom, quality of life. Employees today have higher expectations; they are looking for what I call "psychic equity". Make your workplace more entrepreneurial and flexible or find your workers fleeing to launch enterprises of their own.

A lot of people will tell you the first step to starting something new is to have an idea. But to me the first step starts long before that. The first step to acting like an entrepreneur is to look not at the writing on the wall but at the spaces between the writing. It's in the gap between what's being said and what's not being said that entrepreneurs thrive. The way to get going is to find the courage to take your dream out of your head and put it to the test in the real world. Don't just think it; act on it.

The most important lesson of all: Go home. Make time for the ones you love. The easiest thing to think about living like an entrepreneur is that these skills apply to only one part of your life: your job. That's a mistake. In the same way that entrepreneurs are redefining many of the traditional rules of the workplace, they're also helping to break down one of the most stubborn boundaries of all, the one between work and family. While it's popular to say you can have either a successful career or a meaningful personal life, I'd like to suggest you can aim for both.

If you're not called crazy when you launch something new, it means you're not thinking BIG enough.

Endeavor's partnership with Bain took off at just the right moment. We were embarking on our '3.0' organizational strategy, and thanks to the compelling analysis, entrepreneurial zeal and tireless commitment of our Bain team, we've emerged with a world-class plan. We look forward to continuing our high-impact work with Bain!

Today, entrepreneurs are at the forefront of a new era in which organizations put talent at the heart of their business models. And they have no choice. Having grown up surrounded by entrepreneurial freedoms, workers expect flexibility. They insist on collaboration. They demand meaning. Creating an environment that brings out the entrepreneurial instincts in your workforce - a worldview we might call "employeeship"- is key.

When Edison first started out with his "crazy" idea for the light bulb, skeptics were unmoved. They called Thomas Edison a con man and taunted him to prove his bulb could really work. Despite the naysayers, Edison pushed on, demonstrating the importance of sticking with his "crazy" idea which would go on to turn him into one of the world's most well-known entrepreneurs. The key here is to fan the foolish fire no matter what!

One of the biggest lessons when it comes to working with friends and family is to have the confidence to fire your mother-in-law if need be. The way to keep issues with loved ones out of the boardroom is to create what I call a start-up prenup, a document that puts the rights and responsibilities of each partner on paper. It's OK to start a business with those you love, but make sure you have a plan if the love goes away. But too often I've seen the dreadful alternative. My advice is formalize your partnership agreement.

Crazy is a compliment.

Stalking is an underrated startup strategy.

In my experience, some of the biggest obstacles to becoming a successful entrepreneur aren't financial or structural - they are internal and psychological. It's important for dreamers to believe in themselves and their ideas, to fend off the skeptics and find others who will share in their dreams. Once you understand that being called "crazy" is a compliment, you realize that you can get beyond other people's opinions and zig when others zag.

One of the key skills you'll need to bring change to the world will really test your creativity, as well as your sanity, your patience, and your resolve. It has to do with how to take your dream and make it as real as possible. It doesn't really matter what your dream is, "going big" means doing it to the utmost. To do that, you need one thing: other dreamers to share your dream. If you learn to make your dream a team effort, you'll find the key to growing big.

Agile leaders encourage their teams to adjust and experiment constantly. In today's age of oversharing, the best leaders also have to be more open and accessible. To be effective, you also have to be aware of how others perceive you and cop to your flaws every now and then. One of the lesson to successful leadership may be quite challenging but very important. Expose yourself. Allow yourself to be vulnerable - less super and more human. These "Leadership 3.0" practices, as I call them, are critical to being an effective manager when you're getting started in today's world.

You can't rock the boat without being told you're off your rocker. Entrepreneurs' greatest asset is their contrarian way of thinking, their tendency to zig when others zag, to go in a new direction. But many people don't give themselves permission to get going for fear that they will be called crazy. I say not only is crazy a compliment, but if you're not called crazy when you start something new, then you're not thinking big enough!