Top 29 Quotes & Sayings by Luca Cordero di Montezemolo
Explore popular quotes and sayings by an Italian businessman Luca Cordero di Montezemolo.
Last updated on September 18, 2024.
We do not invest in advertising... So racing is the best advertising for Ferrari.
I don't like nouvelle cuisine, too small bits. I like to have a nice wine, nice pasta, tomatoes.
I don't believe in the electric cars, but I strongly believe in hybrids.
'LaFerrari' means 'the Ferrari.' The excellence. In this car, we put everything we are able to do. Our extreme technology, extreme experience, extreme capability. And this has been the first Ferrari totally designed in our design center.
I speak for all Italian industry that India is number one priority for us.
Let's make it clear: it's Ferrari I'm interested in. Drivers, we've had a lot, some very good, some great, but drivers come and go, while Ferrari remains.
As far as Alfa is concerned, everything is possible; the brand is extremely sporty and connected to Ferrari since the early days of motorsports.
Formula 1 will always have high and strong investment. Who can't make these investments will race in other series.
With a brand - and I respect Porsche - but the Ferrari brand is more exclusive... We never do SUVs, we never do four doors, and we never exceed 7,000 cars per year. And 7,000 means 7,000.
Italy is famous for fashion, food, Ferrari, and furniture - furniture was a segment where the companies in the high end are all small.
These new 'hybrid' F1 cars represent an extremely complex project.
I'm a full-of-contradictions kind of guy.
I think China represents huge opportunities for Europe.
A Fiat Panda, it's the best car in the world.
Formula 1 has to be more and more also a laboratory, a centre of advanced research for innovative technologies for tomorrow's cars. The KERS is very important in this context, and Ferrari as a manufacturer had, and has, extraordinary support in Formula 1.
Ferrari, together with my family, is the owner of my heart.
I like the world, but I feel very, very Italian. I love the small parts of my country: Tuscany, Capri in the winter. I don't like big towns.
We don't sell a car, we sell a dream. We are Italy's national team. There are many great soccer teams in our country, but there is only one Ferrari.
I'm married to Ferrari.
I want to have different Ferraris for different Ferraristi. We have a lot of parallel activities that can increase revenues without being obliged to produce more cars.
I always say to my people, 'If you don't sell a Ferrari to a football player, you make a big present to me.' Really. Because they buy to just show off. I don't like.
We at Ferrari are a small, dynamic company, and we show what Italy can do.
Nobody in Formula One has won so many titles, so many races as I did. So Ferrari for me is crucial; it is more than important.
Ferrari used to be the car that you kept in your garage, took out to polish and show, and put back into the garage.
I am a person that when I go in the street, everybody knows me and goes: 'Oh, you are entering politics.' I want to do something positive for the future. It doesn't mean to become a leader of a party.
Sonia Gandhi and her husband have always been persons I look at with a lot of respect. Of course, one of the reasons we look at India with a lot of sympathy and enthusiasm is Sonia Gandhi. Now she is Indian, not Italian, but she will always represent a myth for Italians.
India is a very, very old country with a history, culture and tradition like Italy. And we can use the English language to be in touch. Then India's industrial situation is similar to us. Both have big companies but are dominated by small and medium-sized companies. It is extremely important for both to do joint ventures.
Certainly, old age is often incompatible with certain roles and responsibilities.
We have lived through some unforgettable times together, some good, some bad, achieving results that will be hard to equal.
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