Top Quotes & Sayings by Max Atkinson

Explore popular quotes and sayings by an author Max Atkinson.
Last updated on November 22, 2024.
Max Atkinson

Dr Max Atkinson is an academic and author from the United Kingdom. Atkinson has worked with a number of prominent politicians and business leaders and is particularly known for his research on speech writing and presentation skills in the fields of political speeches, courtroom language and conversation.

The customer is always right' may have become a standard motto in the world of business, but the idea that 'the audience is always right,' has yet to make much of an impression on the world of presentation, even though for the duration of the presentation at least, the audience is the speaker's only customer.
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