Top 3 Quotes & Sayings by Neil Rackham

Explore popular quotes and sayings by a writer Neil Rackham.
Last updated on November 21, 2024.
Neil Rackham

Neil Rackham is an author, consultant and academic. His writing focuses on "consultative selling," an approach he pioneered and documented in his book SPIN Selling (McGraw-Hill). Rackham has been a visiting professor at the University of Portsmouth, Cranfield School of Management, and the University of Sheffield, all in his native England, as well as at the University of Cincinnati, and is a frequent lecturer at conferences, business schools, and corporations around the world.

Writer | Born: 1942
The most important advance in selling for many years — © Neil Rackham
The most important advance in selling for many years
Is your sales call so valuable that your client would write a check for your visit?
The traditional selling models, methods, and techniques that most of us have been trained to use work best in small sales. For now, let me define small as a sale which can normally be completed in a single call and which involves a low dollar value. Unfortunately, these tried-and-true low-value sales techniques, most of them dating from the 1920s, don't work today.
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