Top 38 Quotes & Sayings by Norman Granz

Explore popular quotes and sayings by an American musician Norman Granz.

Last updated on April 14, 2025.

Norman Granz was an American jazz record producer and concert promoter. He founded the record labels Clef, Norgran, Down Home, Verve, and Pablo. Granz was acknowledged as "the most successful impresario in the history of jazz". He was also a champion of racial equality, insisting, for example, on integrating audiences at concerts he promoted.

American - Musician | August 6, 1918 - November 22, 2001

Source: Wikipedia

I allowed artists to play for as long as they felt they could justifiably continue to create.

Norman Granz

I'm concerned with trend. I don't know where jazz fans will come from 20 years from now.

Norman Granz

There are many artists that I present that I admit I like less than I do others. But I think that they warrant being presented by my own, personal standards.

Norman Granz

Sponsors and networks will really go all out and simply evaluate people on the basis of talent.

Norman Granz

You will always find a few people in any area that would like things done completely their way.

Norman Granz

I find myself more at peace when I live in Europe.

Norman Granz

I don't know who's 18 years old today that, 20 years hence, is going to be a jazz fan.

Norman Granz

For years, Jazz At The Philharmonic albums were the only ones of their kind.

Norman Granz

When I was doing jazz concerts in America, I would use the biggest names I could find.

Norman Granz

Germany is probably the richest country in Western Europe. Yet they wouldn't take any television with Duke and Ella, their reaction being that people weren't interested in it.

Norman Granz

The record companies are interested in the kind of sales they can get from the rock groups.

Norman Granz

There are very few groups that really stay together. The leaders of groups make enough money to be able to afford to work a maximum of 35-40 weeks a year.

Norman Granz

I'm talking as a professional impresario. I'm not judging anybody at all.

Norman Granz

To play today in London, next week in Madrid and the week after that in Warsaw is a bit better than playing Newark and Baltimore and Philadelphia. I've been doing that for 20 years.

Norman Granz

I don't think I will ever do any tours again in the United States. I rather think that that's over with.

Norman Granz

I don't say that the supposed Civil Rights development is a myth, but it's a matter of dealing with reality. It's purely peripheral and, in many cases, it's just a facade.

Norman Granz

If I were to put on Barbra Streisand and Duke Ellington, one might say the combination isn't good.

Norman Granz

If you look at my audiences, even in Europe, they're hardly teenagers.

Norman Granz

I don't want to sound as if I'm doing something tremendously special. But I am a jazz fan.

Norman Granz

I still continue to do at least four concert tours a year, and in many cases, as many as six.

Norman Granz

In 1958, I decided that I was going to live in Europe permanently. So in 1959 I moved to Lugano, Switzerland.

Norman Granz

Ellington is a writer and arranger, as well as a musician and leader. He does movie sound tracks.

Norman Granz

As long as we're in a democracy, I have to give what I think the majority of people will enjoy.

Norman Granz

The history of all big jazz bands shows was, first they played for dancing, and then they played for singing.

Norman Granz

I don't think that jazz, as any kind of an art form, has any permanence attached to it, apart from the practitioners of it.

Norman Granz

Jazz was uplifted by what I did.

Norman Granz

I made it easier for many artists to play in certain areas.

Norman Granz

The public, hearing pop music, is, without knowing it, also soaking up jazz.

Norman Granz

My juices needed restoring. I needed a sabbatical from the record business.

Norman Granz

The economic picture in the States today doesn't allow for jazz concerts in a tour fashion. People now are too used to the Festival, which gives them more names for the same price.

Norman Granz

My function at Verve was that of a genuine producer in artists and repertoire.

Norman Granz

Ella can work nightclubs that Duke might not be able to work, because of having the big band. Where they go now is strictly a matter of their own names and talents.

Norman Granz

Amsterdam must have more than a million people. But the only area where jazz is really profitable and successful in an economic sense is in Japan. That's because they haven't been exposed enough.

Norman Granz

You’re probably smarter than you present yourself.

Norman Granz

The whole reason for Jazz at the Philharmonic was to take it to places where I could break down segregation.

Norman Granz

At Verve, my bookkeeper would invariably say, 'Well, why do you want to put out Roy Eldridge?' Or 'Why do you want to put out Ben Webster? They don't sell.' And I'd say, 'Well, whether they sell or not, they're important, they should be recorded and they're what Verve stands for, so we don't have to discuss that any further.

Norman Granz

Jazz is America's own. It is played and listened to by all peoples - in harmony together. Pigmentation differences have no place... as in genuine democracy, only performance counts.

Norman Granz

If you don't get substantially what you want, be ready to walk. And don't look back.

Norman Granz

Top 38 Quotes & Sayings by Norman Granz

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