Top 86 Quotes & Sayings by Paula Scher - Page 2

Explore popular quotes and sayings by an American graphic designer Paula Scher.
Last updated on April 20, 2025.
I've become much more interested in architecture than I've ever been.
I don't want people to think about my age. Notbecause I don't want them to know my age, I just don't want them to think about it, I don't want itto be a factor.
I get to work on things I've never done before and I get better at it, and I can do things that are innovative. Which I've done in my fifties, and want to continue to do through my sixties.
My expectation is that technology always changes. — © Paula Scher
My expectation is that technology always changes.
What makes me say "wow" continually changes. It changes based on what I know.
Some people are in stultifying environments where there are rigid rules and rituals and they need that to thrive, where other people are just asphyxiated by stuff like that.
If I know something well, it no longer makes me say "wow" even if it's really terrific, even if it's a great iteration of it, because I know it well.
You can't say there shouldn't be marketing and (that) marketing is a bad thing.
As a painter I make up projects for myself to express myself. And there's no client, there's no direction.
New Zealand looks like the future to me
I think Apple is a wonderful example of spectacular marketing and I love having my iPod. There are the naysayers who say that "nyah, nyah, it breaks" and I think "well, I don't like what Microsoft made..."
Technology is something that grows and changes, and what I need to do is find out what it can do so it can do what I want it to do. And I want it to do whatever I want it to do really fast. And it's fantastic.
I don't want being a woman to be a factor, or being short to bea factor, or being Jewish to be a factor, or anything that makes you outside some design "norm"that I don't understand anyway. That makes me nervous.
I always drew. I was, you know, the school artist. I was the person who made the posters for the prom. That's who I was.
I'm hoping that I continue to be innovative on things that are tremendously visible and are still important projects.
I'm not from a generation of kids that grew up on a Mac.
If people that made products didn't market them and sell them we'd have no economy and nobody would be working.
For people who make inventions, whether they make scientific inventions or artistic inventions, they're driven by pretty much the same thing. It's some mistrust from somebody saying it couldn't be a certain way, and overthrowing that. But that can happen at any point in history, at any time you come along. It doesn't get better or worse because you're born in this era or that era - I think it's more individualistic. It comes from within, you know, it's an internal thing.
You can build an ordinary hot dog stand or you can build a spectacular one, and you can do it sometimes without that much difference in money - if somebody thinks about it.
My fear is that when you become an expert in anything then the expectation somehow makes you ordinary, in a way, because you become the firm that does that, or you become the person that does that. You really need to change the form to make the discovery.
I never thought I'd be able to design all the things I've been able to design. I thought that I'd be far more limited to a specific kind of work, and I've been able to establish an incredibly broad practice in all different ways, and it's because the expectations have gotten elevated.
You have to have a lot of kids. — © Paula Scher
You have to have a lot of kids.
We don't do everything the same way we always did it. We just don't.
What happens is people - especially, I think, audiences in the United States - people confront new things a little bit afraid. It's like when you're a kid and your mother puts something on your plate you never ate before. I think that American audiences are very much like that, and when they can accept something new they can accept the next new thing, it's incredible. And what happens is that their expectation of what things should be is elevated, and that's really terrific for us.
Marketing is not inherently bad. That's just dumb. That's said by somebody that isn't doing enough work.
What I hate is when something I've done is replaced by something better than what I've done. It's really embarrassing.
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