Top 119 Quotes & Sayings by Reggie Fils-Aime

Explore popular quotes and sayings by an American businessman Reggie Fils-Aime.
Last updated on December 21, 2024.
Reggie Fils-Aime

Reginald Fils-Aimé is an American businessman best known for being the president and chief operating officer of Nintendo of America, the North American division of the Japanese video game company Nintendo, from 2006 to 2019. Prior to his promotion to president and COO, Fils-Aimé was Executive Vice President of Sales and Marketing.

We, as a company, take the most risks in pushing the boundaries on consumer expectations.
When you think about a new platform, what will define it as a long-term success are the ongoing range of games and experiences that come to the platform - not what's available on Day One.
If we had not had the Wii U, we would not have the Switch. — © Reggie Fils-Aime
If we had not had the Wii U, we would not have the Switch.
The appeal of Wii to nongamers has taken away some of the seasonality of sales we've come to expect in the past.
I was accepted into Cornell in 1979 and went there to follow a finance and business path. I ended up pursuing marketing and sales because I was selected by Procter & Gamble as an undergraduate candidate to go into its brand management program, which is typically available only to M.B.A. candidates.
The one point gamers all hate is the point where they have to put the controller down.
We compete with all of the time that consumers spend when they're not sleeping, they're not eating, not going to work or going to school. Because everything else is entertainment time.
I would say the greatest challenge we had with the Wii U was being crystal clear in our communication of what the product was and what the product could do.
We want the consumer who has bought into the Nintendo Switch platform. When there's a great third party experience, we want them to jump in immediately.
We don't do things the same way everyone else does. We relish being different. We see that difference as an element that makes us more compelling to the consumer.
We want Miitomo to create an atmosphere that's distinctly Nintendo.
We want the technology in our devices to enable a social experience.
We have worked with a range of input approaches. We've worked with the range of mechanisms to drive immersion into the gaming experience.
For Nintendo Switch, it really is about a big-game experience. — © Reggie Fils-Aime
For Nintendo Switch, it really is about a big-game experience.
In particular, in the Americas that I have responsibility for, 'Zelda' is a franchise that is very well developed.
Both of my parents were college-educated within the curriculum in Haiti. When they came to the United States, both had to learn English. My mother worked in retail and continues to do so today, working as the lead sales representative in a fine-jewelry store. My father became a machinist.
There is a reason why, on a DS, you get that little click when you press a button. There is a reason that it was important to have a microphone in the Wii Remote.
Nintendo looks at every technology. Often times, we look at technology before it really is considered mass-market ready. The original DS had touch screen on a device. First time that a mass market product had touch screen built in.
You need to run the company on an even keel, and you need to be thinking about the company long-term and how to drive your next innovation.
In the end, given the way we view the world and the way that we view ourselves as an entertainment company, our biggest challenge is creating content and creating services. Excite people. We were fortunate we were able to do that with the Wii.
We believe that either our own teams or teams that we direct are best capable of creating 'Mario' games that will live up to the franchise. The same is true for 'Metroid' and 'Zelda' and all those wonderful properties. For us, we want to control those characters as a key corporate equity.
We do think deeply about the sequencing of our games, but having said that, Nintendo is well-known that if a game isn't ready, we will push out the development in order to make sure that it is as strong as possible when the game launches.
We believe that creating a 'Mario' game is a special endeavor.
I really suck at 'Smash Brothers.'
The gaming enthusiast that buys a tremendous amount of games is truly insatiable.
With risk, sometimes you have tremendous success, sometimes not so much.
In the end, we don't believe in launching any type of product if it isn't perfect in our eyes.
I grew up in a lower-middle-class environment, usually the lone minority among my classmates.
The Wii U is not a tablet. It's a two-screen experience. And so you have this unique GamePad that gives you a different way to have a gaming experience.
October, November, December is a huge selling season globally for Nintendo.
As a child, I envisioned a career in the hard sciences. In sixth grade, I was buying college chemistry textbooks.
For the Nintendo Switch, we were very deliberate in wanting to make sure, from a Nintendo publish standpoint, that we had a steady cadence of great games in addition to strong titles at launch.
We respect all of our competitors, and when I talk about our competitors, all of our competitors for entertainment time and leisure time.
Our strategy with DSiWare is the same as with WiiWare in that we want to provide new experiences every week.
If Wii was about gaming for the masses, then think of DSi as creativity for the masses.
With innovation, there is always risk.
It's true that Miitomo, at its core, aims to foster social engagement. That's what it's all about.
One of the key components of Miitomo is that you are connecting with your friends. That is a significant measure to ensure that the user experience is consistently pleasant.
My favourite game is 'The Legend of Zelda: Link to the Past.' — © Reggie Fils-Aime
My favourite game is 'The Legend of Zelda: Link to the Past.'
We expect people's experience with Miitomo to be a rewarding one in its own right. But at the same time, it's also a way to have them engage - or reengage - with Nintendo.
We constantly push the edge on technology. But for us, technology needs to be fun.
During my tenure with Nintendo, we've pushed back development a number of times on key games - in the end, it's always worth it - because our focus on quality is so strong.
We brought augmented reality to the marketplace with Nintendo 3DS. We made it fun; we made it social.
You don't own a 3DS? What's wrong with you?
Nintendo Switch is a home console you can play anywhere, with anyone. Clear. Compelling.
We love experimentation. That's where the gold nuggets come from.
One of the things that... I've seen Nintendo do so well is provide a user interface that is intuitive, easy to navigate, easy to execute against - and in our view, that's exactly what we've done on DSi.
We've always anticipated that, as Nintendo would demonstrate business potential with an idea, others would follow. And we believe that based on history - rumble, joystick - things that we invented, if you will, and first put in video games, others quickly latched on to.
I'm passionate about what I do. — © Reggie Fils-Aime
I'm passionate about what I do.
We've always been an entertainment company.
The fact that the Nintendo 3DS business is backwards compatible incentivizes us to get as many new consumers into the core DS platform as possible.
The reality is, the way that online experiences have progressed, it's an expensive proposition. The amount of servers we need to support 'Smash Brothers' or 'Mario Kart' - these big multiplayer games - is not a small investment.
The competitive landscape for us is very broad. We see ourselves in the entertainment space. We compete with listening to the radio. We compete with watching TV. We compete with social networks.
That's what DSi is all about: Providing simple, quick-to-master experiences that everybody can pick up and enjoy.
Our strategy is gaming for the masses.
Nintendo is about innovation and bringing new and unique game play to the consumer - both the core gamer as well as new gamers.
If you just sit on what you've created, chances are you're not going to be around much longer.
Nintendo prides itself in being a technology-driven, mass-market, entertainment company.
The 3DS is a fantastic machine with more than 1,000 games. Its key differentiator is the 3D immersive experience without need for glasses. But as good as that machine is, you can't play a game like 'Legend of Zelda: Breath of the Wild' on it.
I grew up playing the Super Nintendo.
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