Top 8 Quotes & Sayings by Ricky Van Veen

Explore popular quotes and sayings by an American producer Ricky Van Veen.

Last updated on November 18, 2024.

Richard ("Ricky") Rafael Van Veen is an American entrepreneur and the Head of Global Creative Strategy at Facebook. Van Veen co-founded the comedy brand and humor website CollegeHumor and the video sharing website Vimeo. He was also CEO of Notional, a television production company spun out of CollegeHumor.

American - Producer | Born: December 17, 1980

Source: Wikipedia

If you're a content brand, you have to be in every place your audience is. Sometimes your audience is on the couch and wants to watch a 30-minute show, and sometimes they're checking their Facebook feed and want to see something that's only a minute long.

Ricky Van Veen

Notional is a production company with the DNA of an Internet company that makes content for everything.

Ricky Van Veen

On the Web you have to sum up what your piece of content is in one link or nobody is going to watch it. That's the same thing I've been hearing from TV executives - is we need a program that you can have on the side of a bus and someone can watch it go by and get what the show is and want to watch it.

Ricky Van Veen

I think a mistake a lot of people make is to identify a target audience and then work backwards into creating a product for them.

Ricky Van Veen

All Internet comedy is niche comedy. If you do an Internet video about Halo, every Halo fan will send it to every other Halo fan. But if you did an episode of a network comedy that parodied Halo, most of your audience wouldn't even get it.

Ricky Van Veen

Smaller stuff tends to get shared more frequently.

Ricky Van Veen

Viral videos arent just about being funny. Theyre about identity creation.

Ricky Van Veen

National Lampoon lost its audience when it went from monthly magazine to bimonthly to quarterly to annual to just making movies.

Ricky Van Veen