Top 3 Quotes & Sayings by Robert A. Kotick

Explore popular quotes and sayings by an American businessman Robert A. Kotick.
Last updated on November 8, 2024.
Robert A. Kotick

Robert A. Kotick is an American businessman who serves as the chief executive officer (CEO) of Activision Blizzard. He became CEO of Activision in 1991 after purchasing a company stake the previous year. Kotick engineered a merger between Activision and Vivendi Games during the late 2000s, which led to the creation of Activision Blizzard in 2008 and him being named the company's inaugural CEO. He has also served on several boards, including The Coca-Cola Company from 2012 to 2022, Yahoo from 2003 to 2008, and the Call of Duty Endowment (CODE), which he co-founded in 2009 and continues to retain his position on.

People sort of lump packaged-goods video games into all video games. But when you look at total hours consumed and the dollars that are spent on all kinds of games, you've actually seen enormous growth in the audiences the last few years.
We have a real culture of thrift. The goal that I had in bringing a lot of the packaged goods folks into Activision about 10 years ago was to take all the fun out of making video games.
What you do in film and television is really different than what you do in video games. There have been pockets of success, like at Time Warner. And Disney, with Club Penguin and Facebook games, has done a real good job of recognizing the business is not just about packaged goods.
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