Rodvik Humble is the former Chief Executive Officer of Second Life creator Linden Lab, Chief Creative Officer at ToyTalk and former Executive Vice President for the EA Play label of the video game company Electronic Arts. He is the general manager for the Berkeley studio of Paradox Interactive. He has been contributing to the development of games since 1990, and is recently best known for his work on the Electronic Arts titles, The Sims 2 and The Sims 3. Previously he worked at Sony Online where he worked on EverQuest and before that Virgin Interactive's SubSpace.