I do think that once a horror genre is commonly parodied in other movies it sort kills that genre or that specific take on that genre. Once it sort of becomes a joke in and of itself, so you have to push and find something new.
I'm constantly looking for something that will be pushing the audience to new scares in horror movies.
I've wanted to work with [Kairo aka Pulse director] Kiyoshi Kurosawa, but he has not been making horror movies recently.