Explore popular quotes and sayings by a Canadian novelist Scott Young.
Last updated on November 24, 2024.
Scott Alexander Young was a Canadian journalist, sportswriter, novelist and the father of musicians Neil Young and Astrid Young. Over his career, Young wrote 45 books, including novels and non-fiction for adult and youth audiences.
People don't buy plastic and paper, they buy emotions.
Marketers... Can't simply put a more environmentally friendly package on the shelves and assume that shoppers will recognize and appreciate the change. If the goal is to drive preference or justify a price premium, the environmental benefit needs to be conveyed.