Explore popular quotes and sayings by Stephen B. Shepard.
Last updated on April 15, 2025.
Stephen B. Shepard is an American business journalist and academic who served as editor-in-chief of BusinessWeek magazine and was the founding dean of the CUNY Graduate School of Journalism.
A great brand is a promise, a compact with a customer about quality, reliability, innovation, and even community. And while the concept of brand is intangible, brand equity is far from it.