Top Quotes & Sayings by Stephen B. Shepard

Explore popular quotes and sayings by Stephen B. Shepard.
Last updated on September 19, 2024.
Stephen B. Shepard

Stephen B. Shepard is an American business journalist and academic who served as editor-in-chief of BusinessWeek magazine and was the founding dean of the CUNY Graduate School of Journalism.

Born: July 30, 1939
A great brand is a promise, a compact with a customer about quality, reliability, innovation, and even community. And while the concept of brand is intangible, brand equity is far from it.
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