Top 214 Quotes & Sayings by Tim Cook - Page 3

A few years ago, users of Internet services began to realize that when an online service is free, you're not the customer. You're the product.

Most business models have focused on self interest instead of user experience. Those are the kinds of problems we solve to solve.

A great product isn't just a collection of features. It's how it all works together.

I love museums. But I don't want to live in one.

Intuition is critical in virtually everything you do. But, without relentless preparation and execution, it is meaningless.

Apple has lost a visionary and creative genius, and the world has lost an amazing human being.

We do a lot of things for reasons besides profit motive. We want to leave the world better than we found it.

Everybody doesn't want to have to be a computer scientist to protect themselves. Most people have no desire to do that.

From our point of view it's important that Apple not be the developer for the world. We can't take all of our energy and all of our care and finish the painting, then have someone else put their name on it.

I don’t consider myself an activist, but I realize how much I’ve benefited from the sacrifice of others. So if hearing that the CEO of Apple is gay can help someone struggling to come to terms with who he or she is, or bring comfort to anyone who feels alone, or inspire people to insist on their equality, then it’s worth the trade-off with my own privacy.

I am confident our best years lie ahead of us and that together we will continue to make Apple the magical place that it is.

The government should always be the one defending civil liberties.

Apple Watch is the most personal device we've ever created.

No one should have a key that turns a billion locks. It shouldn't exist.

Honestly, we’ll compete with everybody. I love competition. As long as people invent their own stuff, I love competition.

Today, we are pleased to announce the biggest advancement in iPhone.

The iPad remains Apple's second bestselling product - all the more reason why the iPad Pro needs to be "big" in every sense of the word.

There are times in all of our lives when a reliance on gut or intuition just seems more appropriate - when a particular course of action just feels right.

I just want to build great products.

If I'm expected to keep your messages, and everybody else's, then there should be a law that says, you need to keep all of these.

I despise politics. There is no room for it in a company. My life is going to be way too short to deal with that.

In the long arc of time, you are only relevant if customers love you.

I am driven by great work and seeing people do incredible things and having a part in that.

Creativity and innovation are something you can’t flowchart out. Some things you can, and we do, and we’re very disciplined in those areas. But creativity isn’t one of those. A lot of companies have innovation departments, and this is always a sign that something is wrong when you have a VP of innovation or something. You know, put a for-sale sign on the door.

Excellence has become a habit.

And that's what everyone at Apple is focused on - pushing forward and creating the future.

I remember what it was like to grow up in the South in the 1960s and 1970s. Discrimination isn’t something that’s easy to oppose. It doesn’t always stare you in the face. It moves in the shadows. And sometimes it shrouds itself within the very laws meant to protect us.

Never try to fix other people. God does not need to do a bank shot off your lips.

Graduates, your values matter. They are your north star. And work takes on new meaning when you feel you're pointed in the right direction. Otherwise, it's just a job. And life is too short for that.

I think that [there is] this fundamental right to privacy and the philosophy that government shouldn't be intrusive.

Our whole goal in life is to give you something you didn’t know you wanted and then once you get it, you can’t imagine your life without it… and you can count on apple doing that.

Apple Stores Offer the Best Buying Experience and Customer Service On The Planet

Apple is this great American company that could have only happened here.

Our business is not based on having information about you. You’re not our product. Our product are these, and this watch, and Macs and so forth. And so we run a very different company. I think everyone has to ask, how do companies make their money? Follow the money. And if they’re making money mainly by collecting gobs of personal data, I think you have a right to be worried.

Since these early days, I have seen and have experienced many types of discrimination and all of them were rooted in the fear of people that were different than the majority.

My business is not reading your messages. I don't have a business doing that. And it's against my values to do that. I don't want to read your private stuff.

In the world of cyber security, the last thing you want is to have a target painted on you.

If you want me to do things only for ROI reasons, you should get out of this stock.

Apple Pay is forever changing the way we pay for things.

We sold more iPads in the last quarter alone than any PC manufacturer sold in their entire line.

The sidelines are not where you want to live your life. The world needs you in the arena!

You want to be the pebble in the pond that creates the ripples for change.

Our message, to people around the country and around the world, is this: Apple is open. Open to everyone, regardless of where they come from, what they look like, how they worship or who they love.

What makes Siri cool is she has a personality.

You can't have a back door that's only for the good guys.

If those of us in positions of responsibility fail to do everything in our power to protect the right of privacy, we risk something far more valuable than money. We risk our way of life.

We believe in saying no to thousands of projects so that we can really focus on the few that are truly important and meaningful to us.

Discrimination, in all its forms, is bad for business.

It's the privilege of a lifetime for me to work with the most innovative people on Earth.

Gaming has kind of evolved a bit. More people play on portable devices. Where we might go in the future, we'll see. Customers love games. I'm not interested in being in the console business in what is thought of as traditional gaming. But Apple is a big player today and things in the future will only make that bigger.

An acorn would never brag about giving shade.

Certainly some things that are very good can sometimes be used in a bad way.

I'm speaking to you from Silicon Valley, where some of the most prominent and successful companies have built their businesses by lulling their customers into complacency about their personal information. They're gobbling up everything they can learn about you and trying to monetize it. We think that's wrong. And it's not the kind of company that Apple wants to be.

We make the best phone, we don't make the most phones.

People are running huge enterprises off of hacking and stealing data.

I don't own encryption, Apple doesn't own encryption. Encryption, as you know, is everywhere. In fact some of encryption is funded by our government.

The reality is that if you - let's say you just pulled encryption. Let's ban it. Let's you and I ban it tomorrow. And so we sit in Congress and we say, thou shalt not have encryption. What happens then? Well, I would argue that the bad guys will use encryption from non-American companies, because they're pretty smart.

It is possible to be aware of God at all times.

Our competition is different. They're confused. They chased after netbooks. Now they're trying to make PCs into tablets and tablets into PCs. Who knows what they'll do next?

Without encryption, you and I wouldn't be able to do our banking online. We wouldn't be able to buy things online, because your credit cards - they've probably been ripped off anyway, but they would be ripped off left and right every day if there wasn't encryption.