Top 90 Quotes & Sayings by Yvon Chouinard - Page 2

You climb to the summit and there is nothing there.

The whole purpose of climbing something like Everest is to effect some sort of spiritual and physical gain. But if you compromise the process you’re an asshole when you start out and an asshole when you get back.

The goal of climbing big, dangerous mountains should be to attain some sort of spiritual and personal growth, but this won't happen if you compromise away the entire process.

I'm the company philosopher and the burr in the saddle. I'm the one who says we need to try harder, improve the quality of our products, become a part of the political process, help elect people who are good for the environment.

A real capitalist knows that $10 given today does a lot more good than $100 given 10 years from now.

Traveling is my form of self-education.

I say the last 10 percent of the way to perfection takes so much of your life that it isn't worth the effort. This overzealous attitude is what creates religious fanatics, body Nazis, and athletes who are exceedingly dull to converse with.

The climbing as a whole is not very esthetic or enjoyable; it is merely difficult.

You can solo-climb Everest without using oxygen or you can pay guides and Sherpas to carry your loads, put ladders across crevasses, lay in 6,000 feet of fixed ropes, and have one Sherpa pulling you and another pushing you. ... The goal of climbing big, dangerous mountains should be to attain some sort of spiritual and personal growth, but this won't happen if you compromise away the entire process.

During the sixties, all the risk-type sports were very popular, because everybody was rebelling against their parents, or rebelling against the whole system. But those days are over. This is the day of conservatism.

It's okay to be eccentric if you're rich; otherwise you're just crazy.

We choose to believe that the granite is alive. If life is movement, then rock - with its atoms flying around like stars in cosmos - is alive.

The reason it was so scary was that there was only one climber capable of rescuing us, and that was Layton Kor, and he was in Colorado.

Climbing for speed records will probably become more popular, a mania which has just begun. Climbers climb not just to see how fast and efficiently they can do it, but far worse, to see how much faster and more efficiently they are than a party which did the same climb a few days before. The climb becomes secondary, no more important than a racetrack. Man is pitted against man.

I live for the moment. I'm basically a Buddhist-type person. I'm just here right now, and I don't think about what's going to happen a hundred years from now. I try to concentrate on what's going on right now. But I'm really trying to run this company like it is going to be here a hundred years from now. That's what's important.

Just why is Yosemite climbing so different ? Why does it have techniques, ethics and equipment all of its own ? The basic reason lies in the rock itself. Nowhere else in the world is the rock so exfoliated, so glacier-polished and so devoid of handholds. All of the climbing lines follow vertical crack systems. Every piton crack, every handhold is a vertical one. Special techniques and equipment have evolved through absolute necessity.

The more I make the more I can give away.

Growth isn't central at all, because I'm trying to run this company as if it's going to be here a hundred years from now. And if you take where we are today and add 15% growth, like public companies need to have for their stock to stay up in value, I'd be a multi-trillion-dollar company in 40 years. Which is impossible, of course.

Personally, I would rather climb in the high mountains. I have always abhorred the tremendous heat, the dirt-filled cracks, the ant-covered foul-smelling trees and bushes which cover the cliffs, the filth and noise of Camp 4 (the climbers' campground), and worst of all, the multitudes of tourists which abound during the weekends and summer months.

I never wanted to be a businessman; I was a craftsman and good at working with my hands. At some point, I decided that this company is my best resource. Patagonia now exists to put into practice all the things that smart people are saying we have to do not only to save the planet but to save the economy.

Is climbing, as a passion and as a sport, better off now than it was in the past? We can do harder climbs now in faster times - techniques are more refined and equipement more sophisticated - but are we really any better off?

I wanted to distance myself from those pasty faced corpses in suits I saw in airline magazine ads. If I was going to become a businessman, I was going to do it on my own terms.

While our managers debated what steps to take to address the sales and cash-flow crisis, I began to lead week-long employee seminars in what we called Philosophies. We'd take a busload at a time to places like Yosemite or the Marin Headlands above San Francisco, camp out, and gather under the trees to talk. The goal was to teach every employee in the company our business and environmental ethics and values.

Going back to a simpler life based on living by sufficiency rather than excess is not a step backward.

The future of Yosemite climbing lies not in Yosemite, but in using the new techniques in the great granite ranges of the world.

My favorite quote about entrepreneurship is that to understand an entrepreneur, you should study a juvenile delinquent. They're both saying: "This sucks and I'm going to do it another way." You have to want to break the rules and prove that your way works.

Yeah, leading an examined life, I always say, is a pain in the ass. It adds an element of complexity to business that most businessmen don't want to hear about. They just want to call a fabric manufacturer, and say, "Hey, give us 10,000 yards of shirting."

The most important thing is to get the fish in quickly and leave it in the water. Forget the hero pose.

At Patagonia, making a profit is not the goal because the Zen master would say profits happen 'when you do everything else right'.

We've teamed up with some Japanese companies to, basically by 2010, make all our clothing out of recycled and recyclable fibers. And we're going to accept ownership of our products from birth to birth. So if you buy a jacket from us, or a shirt ,or a pair of pants, when you're done with it, you can give it back to us and we'll make more shirts and pants out of it.