Josie Natori is a Filipino-American fashion designer and the CEO and founder of The Natori Company. Natori served as a commissioner on the White House Conference on Small Business. In March 2007 she was awarded the Order of Lakandula, one of the highest civilian awards in the Philippines. In April 2007, Natori received the "Peopling of America" Award from the Statue of Liberty - Ellis Island Foundation. She often says her business philosophy is based around an "East-West mix" of culture and design.