Top 214 Quotes & Sayings by Tim Cook

We see that in the top problems in the world between haves and have-nots, generally we find that the root cause is education.

Companies that get confused, that think their goal is revenue or stock price or something. You have to focus on the things that lead to those.

Anything can change, because the smartphone revolution is still in the early stages.

I think the most diverse group will produce the best product; I firmly believe that.

For us, the most important thing we can do is raise people up - that is, either by giving the ability to do things they could not otherwise do, allow them to create things they couldn't otherwise create. It's about giving them tools; it is about empowering people.

I think the iPhone is the best consumer product ever. That's what I feel about it. And it's become so integrated and integral to our lives, you wouldn't think about leaving home without it.

You have to find the intersection of doing something you're passionate about and that, at the same time, is in the service of other people. I would argue if you don't find that intersection, you're not going to be very happy.

All of us technology companies need to create some tools that help diminish the volume of fake news. We must try to squeeze this without stepping on freedom of speech and of the press, but we must also help the reader.

When you're an engineer, you want to analyze things a lot. But if you believe that the most important data points are people, then you have to make conclusions in relatively short order. Because you want to push the people who are doing great. And you want to either develop the people who are not or, in a worst case, they need to be somewhere else.

To whom much is given, much is expected. I do believe this. It's embedded in me.

I've always hated litigation, and I continue to hate it.

I hope people remember me as a good and decent man. And if they do, then that's success.

Market in India is big enough for several brands. For us, it's about innovation, making best product, and making the ecosystem better and better. If we do that well, then more people will switch from Android to iOS.

Apple doesn't do hobbies as a general rule.

It's hard to edit. It's hard to stay focused. And yet, we know we'll only do our best work if we stay focused. And so, you know, the hardest decisions we made are all the things not to work on, frankly.

I am very bullish on India because of its people, its culture, and the leadership. I love the culture and warmth of people.

We have to make sure, at Apple, that we stay true to focus, laser focus - we know we can only do great things a few times, only on a few products.

It gives me a lot of energy to talk to developers or meet students in classrooms who are using our technology to help learn faster and better. Watching them pursue their passion.

The reality is, is that we love competition, at Apple. We think it makes us all better. But we want people to invent their own stuff.

I'm excited about Augmented Reality because unlike Virtual Reality, which closes the world out, AR allows individuals to be present in the world but hopefully allows an improvement on what's happening presently.

The right focus for the U.S. is on advanced manufacturing - something that requires innovation.

I think of a traditional CEO as being divorced from customers. A lot of consumer company CEOs - they're not really interacting with consumers.

Our goal has never been to make the most. It's always been to make the best.

We collectively, to get things done, work together as a team. Because the work really happens horizontally in our company, not vertically. Products are horizontal. It takes hardware plus software plus services to make a killer product.

Work takes on new meaning when you feel you are pointed in the right direction. Otherwise, it's just a job, and life is too short for that.

You want to be the pebble in the pond that creates the ripple for change.

You can only do so many things great, and you should cast aside everything else.

I learned that focus is key. Not just in your running a company, but in your personal life as well.

The North Star has always been the same, which for us, is about making insanely great products that really change the world in some way - enrich people's lives.

We don't really look at the stock, you know? Because for us, it's about the long term. And so we're very much focused on long-term shareholder value but not the short-term kind of stuff.

The most important thing is, Do you have the courage to admit that you're wrong? And do you change? The most important thing to me as a CEO is that we keep the courage.

I think two people with strong points of view can appreciate each other even more.

National security always matters, obviously. But the reality is that if you have an open door in your software for the good guys, the bad guys get in there, too.

Apple has a culture of excellence that is, I think, so unique and so special. I'm not going to witness or permit the change of it.

You can converge a toaster and a refrigerator, but those things are probably not going to be pleasing to the user.

You know, this iPhone, as a matter of fact, the engine in here is made in America. And not only are the engines in here made in America, but engines are made in America and are exported. The glass on this phone is made in Kentucky. And so we've been working for years on doing more and more in the United States.

I don't really think anything Microsoft does puts pressure on Apple.

When we launch a product, we're already working on the next one. And possibly even the next, next one.

If you look at the automobile in many countries, there is a certified pre-owned market for Lexus, BMW, and many other brands. When you buy a high-end smartphone, you can expect the same kind of a situation there.

Price is rarely the most important thing. A cheap product might sell some units. Somebody gets it home and they feel great when they pay the money, but then they get it home and use it and the joy is gone.

From an app point of view, if you looked at innovation on the PC, you'd be hard pressed to find companies innovating. The list is small.

My view on working with any government in the world is that there are things that you will agree upon and things that you will not. And you don't want to let the things you don't mean that you don't have any interface.

I'd rather Apple cannibalize Apple than somebody else cannibalize Apple.

Life is fragile. We're not guaranteed a tomorrow so give it everything you've got.

You can focus on things that are barriers or you can focus on scaling the wall or redefining the problem.

If you embrace that the things that you can do are limitless, you can put your ding in the universe. You can change the world.

Our whole role in life is to give you something you didn't know you wanted. And then once you get it, you can't imagine your life without it. And you can count on Apple doing that.

Apple is the only company that can take hardware, software, and services and integrate those into an experience that's an 'aha' for the customer. You can take that and apply to markets that we're not in today.

In my view the tablet and the PC are different. You can do things with the tablet if you are not encumbered by the legacy of the PC.

We're very simple people at Apple. We focus on making the world's best products and enriching people's lives.

Music's always been at the heart of Apple. It's deep in our DNA. We've sold Macs to musicians since the beginning of Macs.

I love museums but I don't want to live in one.

If hearing that the CEO of Apple is gay can help someone struggling to come to terms with who he or she is, or bring comfort to anyone who feels alone, or inspire people to insist on their equality, then it's worth the trade-off with my own privacy.

Augmented reality will take some time to get right, but I do think that it's profound.

The worst thing in the world that can happen to you if you're an engineer that has given his life to something is for someone to rip it off and put their name to it.

Let your joy be in your journey - not in some distant goal.

People should have values, so by extension, a company should. And one of the things you do is give back. So how do you give back? We give back through our work in the environment, in running the company on renewable energy. We give back in job creation.

I don't think Apple has to own a content business.

I am who I am, and I'm focused on that, and being a great CEO of Apple.

What all of us have to do is to make sure we are using AI in a way that is for the benefit of humanity, not to the detriment of humanity.