When you look at the whole explosion of the Internet, the decline of print journalism, there are all of these plus-or-minus ramifications, and you have to work it out. The great thing about books is that you have a tactile thing that's there. You can download this or download that, but how long do you want to be staring at a screen for the rest of your life? You've got to have some kind of proper interface for people that's not about the screen.