A Quote by Al-Waleed bin Talal
So, if you look at what's common among some of the companies I have, including the Four Seasons, NewsCorp, George V, the Plaza, these are all irreplaceable brands in their own fields.
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Too many companies want their brands to reflect some idealised, perfected image of themselves. As a consequence, their brands acquire no texture, no character and no public trust.
I see "demand creation" as a 20th-century construct that's bound up with advertising. It's an outmoded view of marketing that says, "First, we build a product or service, then we advertise it into people's lives." Embedded this view is the belief that companies control brands. This is a myth. My message all along has been that brands are actually created by customers, not companies. Companies only provide the raw materials - the products, messaging, behaviors - that people use these to create brands.
For the sake of the Gospel, it was worth it… All you have to do is look at any society where there is no Jesus. I’ll give you four: Nazis, no Jesus. Look at their record. Uh, Shintos? They started this thing in Pearl Harbor. Any Jesus among them? None. Communists? None. Islamists? Zero. That’s eighty years of ideologies that have popped up where no Jesus was allowed among those four groups. Just look at the records as far as murder goes among those four groups.
The problem that we've had is four media companies run media, globally. And some say they're on the Right and some say they're on the Left; look, they're all afraid of losing Ford as a client. So they're all, by definition, huge companies that are going to be inherently conservative.
Both companies have product ranges with world-class brands that complement each other perfectly. Our companies share a common culture and mission. By realizing synergies and with our combined financial and strategic strengths, we will be ideally positioned in tomorrow's marketplace.
Four seasons fill the measure of the year; there are four seasons in the minds of men.
A piazza is not a plaza. The plaza is the theme park of the piazza; the plaza is the commercial version. A piazza is an empty space with no function. This is what Europeans understand.
Seasons are like life. Some seasons are better than others. Some have more sun and rainbows. Others have storms and tornadoes. Some have both. You have to accept that, and bring colour and light to the season you're in as best you can, and always look forward to the next season.
I can say this, now that my own beloved and irreplaceable parents are gone: George and Barbara Bush are parents anyone would kill to have.
Left ear, I wear four earrings. The four is symbolic of the four seasons, spring, winter, summer and fall, the four directions, north, east, south and west, the four gospel writers, Matthew, Mark, Luke and John.
We have found that companies need to speak a common language because some of the suggested ways to harness disruptive innovation are seemingly counterintuitive. If companies don't have that common language, it is hard for them to come to consensus on a counterintuitive course of action.
Picture a tall, dark figure, surrounded by cornfields... NO, YOU CAN'T RIDE A CAT. WHO EVER HEARD OF THE DEATH OF RATS RIDING A CAT? THE DEATH OF RATS WOULD RIDE SOME KIND OF DOG. Picture more fields, a great horizon-spanning network of fields, rolling in gentle waves... DON'T ASK ME I DON'T KNOW. SOME KIND OF TERRIER, MAYBE. ...fields of corn, alive, whispering in the breeze... RIGHT, AND THE DEATH OF FLEAS CAN RIDE IT TOO. THAT WAY YOU KILL TWO BIRDS WITH ONE STONE. ...awaiting the clockwork of the seasons. METAPHORICALLY.
My dad grew up in Pittsburgh in the '50s, and he used to sing Four Seasons songs on the stoop. He made me listen to Cousin Brucie - the guy who broke the Four Seasons on the radio. So I knew all of their songs, but I didn't know they were all by the same group.
But by shining these lights in different places, they really have uncovered things that companies in their own interest are trying to clean up. We're not going to get rid of the realities of global competition. But these companies, like Nike or Gap, have global brands that they want to protect.
If you look at the Internet, it's been hard for a lot of the traditional media companies to launch viable brands.
I know some brands second-guess working with me because I'm a boy that likes makeup. I think brands shouldn't just appreciate boys that wear makeup, but they should embrace it. And I feel like some brands forget they need personality. I have plenty of it.
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