A Quote by Aldous Huxley
I have discovered the most exciting, the most arduous literary form of all, the most difficult to master, the most pregnant in curious possibilities. I mean the advertisement. It is far easier to write ten passably effective Sonnets, good enough to take in the not too inquiring critic, than one effective advertisement that will take in a few thousand of the uncritical buying public.
Related Quotes
What is a good advertisement? An advertisement which pleases you because of its style, or an advertisement which sells the most? They are seldom the same.
The advertisement is one of the most interesting and difficult of modern literary forms.
Empathically accurate perceivers are those who are consistently good at 'reading' other people's thoughts and feelings. All else being equal, they are likely to be the most tactful advisors, the most diplomatic officials, the most effective negotiators, the most electable politicians, the most productive salespersons, the most successful teachers, and the most insightful therapists.
It is a most extraordinary thing, but I never read a patent medicine advertisement without being impelled to the conclusion that I am suffering from the particular disease therein dealt with in its most virulent form.
You find very few critics who approach their job with a combination of information and enthusiasm and humility that makes for a good critic. But there is nothing wrong with critics as long as people don't pay any attention to them. I mean, nobody wants to put them out of a job and a good critic is not necessarily a dead critic. It's just that people take what a critic says as a fact rather than an opinion, and you have to know whether the opinion of the critic is informed or uninformed, intelligent of stupid -- but most people don't take the trouble.
The first step is the most important. It is the most crucial and the most effective as it will initiate the direction you have chosen.
The most excellent and divine counsel, the best and most profitable advertisement of all others, but the least practiced, is to study and learn how to know ourselves. This is the foundation of wisdom and the highway to whatever is good.
The single most important lesson of effective communication is this: Focus on clarity. Concentrate on precisions. Don’t worry about constructing beautiful sentences. Beauty comes from meaning, not language. Accuracy is the most effective style of all.
It's always a challenge to discover the most effective first sentence, and the most effective final sentence, in a chapter for instance, and in the book as a whole.
Movies can be effective in influencing people to think in ways they might not otherwise be exposed to. Social commentary in films is most effective when you're not aware of a soapbox. Making the point without force-feeding the audience is the most desirable approach.
. . .the most astonishing, the most surprising, the most marvelous, the most miraculous. . . the greatest, the least, the rarest, the most common, the most public, the most private till today. . . I cannot bring myself to tell you: guess what it is.
What is it that is most beautiful? - The Universe; for it is the work of God. What is most powerful? - Necessity; because it triumphs over all things. What is most difficult? - To know one's self. What is most easy? - To give advice. What method must we take to lead a good life? - To do nothing we would condemn in others. What is necessary to happiness? - A sound body and a contented mind.
Experiencing a massage therapy session is its own best advertisement for changing perceptions. A recent national consumer survey found Americans had overwhelmingly positive feelings about their massage experience. Ninety-four percent express favorable feelings. Fully 85 percent expressed very favorable feelings about their most recent massage, with 37 percent rating it a perfect ten-out-of-ten. What is striking is that there are very few detractors. Most of those who haven't yet received a massage simply haven't felt a need for it
Barge traffic on the Mississippi River represents the most efficient, most cost-effective, most environmentally sound means of transporting commodity goods from this region of the country to market.
The most effective way to find ourselves enslaved will not be done openly. If weakened we will sink gradually. I ask, who are the militia? They consist of the whole people, .... except a few public officers.
Advertising tends to be most effective in jogging finally into action those people who are well-enough disposed towards a product, but have not yet got around to buying it.
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