A Quote by Anita Elberse

Think about trailers you see in theaters. If you're seeing a Warner Bros film, the studio might have three of the five trailers. So having a hit helps you create the next hit.
You see a Clint Eastwood movie, and you might not know if it's from Universal or Warner Bros. or another studio. He has affiliations with so many studios now, but there was a time when you'd just look at a movie and think, 'Oh, that's a Warner Bros. film.'
When you go into a movie and you're surprised by it - these days with brand recognition being such an important thing and essentially trailers, the way trailers have evolved encouraging people not to see the film unless they've already seen the film which is kind of the paradox of marketing these days anytime that you enjoy genuine sense of wonder and surprise in the movies it's priceless.
I find making trailers really frustrating, because sometimes the worst trailers are for the best movies.
I used to want to be a movie star so I wouldn't have to live in trailers anymore. And now that I make movies, I spend a lot of my life living in trailers.
I turned in a script that meant a lot to me and an executive at Warner Bros said he was disappointed in me. I took a hit of confidence and stepped away from film-making for some time.
Don't spend more than 10% of your marketing/PR budget on a trailer. Trailers have to be marketed, too. So, far too many authors wind up marketing their trailers instead of their books.
Now, even when I see the trailers, I get so excited because it's like I'm seeing a movie that I haven't seen at all before, whatsoever. And then I just happen to be in it.
I was spending a lot of time in trailers, you know, on film sets surrounded by film people.
I think there is also a certain degree of expectation that's set up by trailers, where even if you know what's going to happen in parts of the film based on the trailer, you almost anticipate and look forward to those moments based on having seen the trailer.
By year three, you get nicer, bigger trailers.
My agency tells me I am rare because I sing, do movie trailers, and do cartoons too. I like that because it gives me variety in jobs. I don't just sit and do movie trailers, and I don't just do cartoons either. I can do both, and I feel very fortunate for that.
I'd take about 40 thousand CDs, and then take about three full vans of people to hit every hood, every mall, and every club. Just hit one city to the next.
Golf is the crack of sports. If you hit five good shots, you know you can hit six good shots. The next time you hit six good shots, you know you can hit seven.
No doubt about it, in my career Ron Lyle hit me the hardest. One time he hit me so hard I didn't see it until I saw it on film when I woke up!
Warner Bros. is just this amazing historic studio that does great movies.
I know some directors get very involved in trailers and posters. Some even cut their own. I stay completely away from it. I just see my job as making a film.
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