A Quote by Benjamin Franklin
Nothing's so apt to undermine your confidence in a product as knowing that the commercial selling it has been approved by the company that makes it.
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Since your company is the product that makes all of your other products, it should be the best product of all. When you begin to think of your company this way, you evaluate it differently. You ask different questions about it. You look at improving it constantly, rather than just accepting what it's become.
The company that employed me strived only to serve up the cheapest fare that the customer would tolerate, churn it out as fast as possible, and charge as much as they could get away with. If it were possible to do so, the company would sell what all businesses of its kind dream about selling, creating that which all of our efforts were tacitly supposed to achieve: the ultimate product -- Nothing. And for this product they would command the ultimate price -- Everything.
When your signature dish is hamburger in between a doughnut, and you've been cheerfully selling this stuff knowing all along that you've got Type 2 Diabetes... It's in bad taste if nothing else.
Confidence, knowing for certain that the person making the call has your safety foremost in their mind. And knowing that the job you are about to take on is the right thing to do, that it makes sense.
It's not merely that conservatives are better at selling their product, or that they happen to have an easier-and undoubtedly simpler-ideological product to sell. It's that they know what they are selling. Liberals in general and Obama in particular cannot say the same.
Basically, you're selling a world as an actor, right? I mean it's like any sales person: if you believe in your product, you know your product, you sell it a lot better.
Make your company stock a consumer product. When consumers buy stock in your company, they'll never buy a competitive product. You've linked their financial future to yours.
Learn to sell. In business you’re always selling: to your prospects, investors and employees. To be the best salesperson put yourself in the shoes of the person to whom you’re selling. Don’t sell your product. Solve their problems.
Politicians have a tremendous amount of ego to be able to do it. It's very hard when the product your selling to an entire country is yourself and you're just selling the hell out of it all the time.
Traditional sales and marketing involves increasing market shares, which means selling as much of your product as you can to as many customers as possible. One-to-one marketing involves driving for a share of customer, which means ensuring that each individual customer who buys your product buys more product, buys only your brand, and is happy using your product instead of another to solve his problem. The true, current value of any one customer is a function of the customer's future purchases, across all the product lines, brands, and services offered by you.
Never expect that your startup can cover every aspect of the market. The key is knowing what segment will respond to your unique offering. Who your product appeals to is just as important as the product itself.
You paint the way you have to in order to give. That's life itself, and someone will look and say it is the product of knowing, but it has nothing to do with knowing, it has to do with giving.
Selling is the most important skill as an entrepreneur. I'm not talking so much about selling a product so much as selling yourself, team, and deals.
The psychology of fashion is interesting because we're selling people something they don't really need. We're just selling them something that makes them feel good. Besides, there is nothing really new in fashion. Everything worth doing has been done before.
Focus on your product. A lot of people focus on the name of their brand or the legal aspects, but it's more important to create your product. It's why people join. It's your vision. Without your product, nothing is going to happen.
If you are a single product company, then you are a contract company. But if you enter the retail market, then you have to be a multiple product company.
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