A Quote by Bryant Terry
I think there needs to be a general consciousness raising among consumers. So many consumers aren't aware of the backstory. They see the end product in the supermarket but don't know all the steps that it took to get it there, who helped to get the food there.
Related Quotes
We are conditioned to be consumers since birth. I still think it's kind of incumbent on us as consumers to know the difference between something that's truly progressive and something that's just trying to get us to buy a product. Capitalism, ultimately, it's not about equality, it's not about social justice.
Consumers will purchase high quality products even if they are expensive, or in other words, even if there are slightly reasonable discount offers, consumers will not purchase products unless they truly understand and are satisfied with the quality. Also, product appeal must be properly communicated to consumers, but advertisements that are pushed on consumers are gradually losing their effect, and we have to take the approach that encourages consumers to retrieve information at their own will.
Eating is an agricultural act. Eating ends the annual drama of the food economy that begins with planting and birth. Most eaters, however, are no longer aware that this is true. They think of food as an agricultural product, perhaps, but they do not think of themselves as participants in agriculture. They think of themselves as 'consumers.'
If old consumers were assumed to be passive, then new consumers are active. If old consumers were predictable and stayed where you told them, then new consumers are migratory, showing a declining loyalty to networks or media. If old consumers were isolated individuals, then new consumers are more socially connected. If the work of media consumers was once silent and invisible, then new consumers are now noisy and public.
The people who benefit from this state of affairs have been at pains to convince us that the agricultural practices and policies that have almost annihilated the farming population have greatly benefited the population of food consumers. But more and more consumers are now becoming aware that our supposed abundance of cheap and healthful food is to a considerable extent illusory.
The entire EU has labeling for GMOs, and is simply saying let's let consumers know what they're buying, let's let them choose. I think it's a huge mistake by the food manufacturers of America not to be saying let's let consumers know. Let's let them know, let them decide.
I like to take CEOs into consumers' homes to see the "real world." CEOs have privileged lives with big incomes, lots of help, access to just about anything they wish. The average consumer lives on $53,000 a year and has daily tradeoffs and compromises that must be made. I took a CEO into a trailer park so he could observe first-hand - and understand - how consumers use his product.
Consumers fall in love with a brand and it's important for a brand to develop and stretch itself to provide for their consumers. I don't suspect that a customer will walk into a store to buy a pair of jeans and end up buying a sofa, but it's about providing loyal consumers with a choice to create a lifestyle.
Just as producers often give consumers things they want but didn't think to ask for, consumers sometimes come up with surprising uses for new inventions. When a new product appears, it can uncover dissatisfactions and desires no one knew were there.
Apple does great products, but at the end of the day we think consumers want choice, consumers want openness.
As more consumers demand less sugar, the food and beverage manufacturers will eventually come into line with what the consumers want.
The naturally colored products aren't as bright as the synthetically colored products, they're not as attractive to consumers. But, you know, it's the kind of thing that consumers simply would get used to very quickly.
If consumers are strong, if consumers are protected, if they can trust the marketplace and feel confident that they're not being cheated here and there, then consumers can drive this economy forward.
At Campbell's, we're listening to consumers. We recognize that real and healthier food is better for our consumers and our business. Our goal is to be the leading health and well-being food company.
You see the lighted windows and what you want to think is that there may be many interesting stories behind them, but what you know is that really there are just dull, dull souls, mere consumers of food, who think their instincts are emotions and their tiny lives of more account than a whisper of wind.
Consumers get used to reading and understanding their credit card contracts, their mortgages, their check overdraft agreements, those are good things. That puts power back in the hands of consumers.
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