A Quote by Claude C. Hopkins
The purpose of a headline is to pick out people you can interest. You wish to talk to someone in a crowd. So the first thing you say is, "hey there, Bill Jones" to get the right persons attention.so it is in n advertisement
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Get the big point of your advertisement into your headline. Use your headline as a hook to reach out and catch the special group of people you are trying to interest.
...The Bill of Rights is a literal and absolute document. The First Amendment doesn't say you have a right to speak out unless the government has a 'compelling interest' in censoring the Internet. The Second Amendment doesn't say you have the right to keep and bear arms until some madman plants a bomb. The Fourth Amendment doesn't say you have the right to be secure from search and seizure unless some FBI agent thinks you fit the profile of a terrorist. The government has no right to interfere with any of these freedoms under any circumstances.
I'm not really too worried about the mystique of Jon Jones. Because I know Jon Jones' core. I remember when Jon Jones used to come up to me and say, 'Hey man, what's it like when everybody wants to take pictures with you?' So I know Jon Jones.
I cannot take you out and say you are separate from the whole. If someone says to me, "Well, how do I find my life purpose?" I first say, "You've never lost your life purpose." Number two, I say, "Have no judgments about your life. No expectations. Give up the need to know what happens tomorrow. Just be fully present and appreciate all that is in your life right now."
The thing I get the most [in public] is, 'Hey, Eugene.' You know what I mean? There's no catch phrase like: 'What a week I'm having.' People will actually just say, 'Hey, Eugene' or 'Hi, Eugene.' It's a great thing; they feel that comfortable calling me by my first name. It's not being forward. It depends how you say it. I think they can't help themselves. They think they know me. I find it gratifying.
For the first and only time, I was more worried about getting hurt by the crowd than by the guy I was fighting. I got a pretty good blast when introduced. The crowd was hollering and raising hell. I looked around for my bodyguard, a colorful New York character named Wild Bill Lyons, who packed two pearl-handled pistols and used to talk a lot about his days in the West. Wild Bill was under the ring, hiding.
Many of our students say, 'We wish we had a mentor in high school. We wish we had someone we could spend more time with, who paid more attention to us, who I could sit down with and talk to when I had a problem.' So relationships are critical.
Everyone must turn to Infowars as a standard to be saved. Tell folks, 'Hey, it's the most censored thing in the world for a reason. Jones is dialed in. Jones knows what's going on.'
It's an industry of lonely people in a crowd, Bill Margold was saying. 'They're scared to get close to each other. You're far better off having someone to sleep next to then having someone to sleep with because you have to trust someone you sleep next to.
All the elements in an advertisement are primarily designed to do one thing and one thing only: get you to read the first sentence of the copy.
I get messages from 21-year old white dudes who have just gotten out of an expensive college and say 'Hey can I pick your brain?' and I have nothing to say to them because A. They already have all the advantages and B. My advice would be the same as anyone else: Go do open mics.
I would say plotting is the most difficult thing for me. Characterization is only hard because sometimes I feel I get so interested in it that I want to talk too much about the characters and that slows the story down. So I say, "Hey, people want to find out what's going to happen next, they don't want to listen to you spout off about this or that person." But I think even the bad guy deserves to tell his side of the story.
I'm more likely to not invite someone back for not talking. If someone talks a lot, I can usually shut them up and control them. But with people who don't talk, if they don't really want to talk, they probably shouldn't be on this show, and that's fine. They're talented people with things to say, but sometimes people say what they have to say through other means than arguing.
The headline of an advertisement accounts for 60% of the pull of that ad. In the same way, the start of a letter makes or breaks the letter, because if the start does not interest your reader, he never gets down to the rest of your letter.
An advertisement will be a good one - that is if the headline is really a "stopper."
People say I talk slowly. I talk in a way sometimes called laconic. The phone rings, I answer, and people ask if they've woken me up. I lose my way in the middle of sentences, leaving people hanging for minutes. I have no control over it. I'll be talking, and will be interested in what I'm saying, but then someone-I'm convinced this what happens-someone-and I wish I knew who, because I would have words for this person-for a short time, borrows my head. Like a battery is borrowed from a calculator to power a remote control, someone, always, is borrowing my head.
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