A Quote by Dan Ariely

Money is very difficult to think about. So, we think about money as the opportunity cost of money. So, we at some point went to a Toyota dealership and we asked people, what will you not be able to do in the future if you bought this Toyota? Now, you would expect people to have an answer. But people were kind of shocked by the question. They never thought about it before. So, the most we got was people said, "Well, if I can't buy this Toyota, if I buy this Toyota, I can't buy a Honda." What is this thing? What is this value of price? Very hard to think about it.
Money are very difficult to think about. So, we think about money as the opportunity cost of money. So, we at some point went to a Toyota dealership and we asked people, what will you not be able to do in the future if you bought this Toyota?
The Toyota style is not to create results by working hard. It is a system that says there is no limit to people's creativity. People don't go to Toyota to 'work' they go there to 'think'.
Why not make the work easier and more interesting so that people do not have to sweat? The Toyota style is not to create results by working hard. It is a system that says there is no limit to people’s creativity. People don’t go to Toyota to ‘work’ they go there to ‘think’
Eventually, though, I came to the conclusion that I was the male equivalent of a Toyota Camry. You know: No one ever says, "I have to have a Toyota Camry." But most people who spend some time in a Camry start to like it. "It's pretty reliable," they think. "It doesn't have a lot of problems, and it's not bad to look at. You know what? I'd probably prefer a nicer car. But I can live with a Camry.
John Shook's experience shows just how important problemsolving is at Toyota - it comes before any other job skill for the graduate intake. When I joined Toyota in Toyota City (where for a time I was the only American) in late 1983, every newly hired college graduate employee began learning his job by being coached [...]
Money is not the most important thing, but when you need it, there are few substitutes. So while I like the things money can buy, I love what money won't buy. It bought me a house but it won't buy me a home. It would buy me a companion but it won't buy me a friend.
I think I actually made a very kind gesture out of nowhere; I decided in the middle of that match that for every ace I hit I want to donate money. I just think people should honestly look at themselves before they judge another person. I've never been spoiled. I want a Range Rover very bad, but I refuse to spend the money to buy a Range...The diamonds are borrowed. I won't buy them because I'm too cheap.
The key to the Toyota Way and what makes Toyota stand out is not any of the individual elements…But what is important is having all the elements together as a system. It must be practiced every day in a very consistent manner, not in spurts.
What I think is dreadful about art is the way it's related to the money afterward. Not when you do it... But after that, it's like 5,000 rich people have access to it. A movie, even though it can be a bad movie or a good movie, it is more democratic. The people who buy my films, the people who buy my installations it's sometimes a foundation or a museum. When it's a foundation, it's related to very, very, very rich people - who are your enemies! Your enemies are feeding you. But you're not meeting them. So it's a very strange thing.
In a Toyota, the cops don't think about stopping you so much.
I don't feel very comfortable defending my fashion except to say that people don't have to buy it. You do have to consume. You have to live. If you've got the money to be able to afford it, then it's really good to buy something from me, but don't buy too much.
Toyota was the first to put a commercial fuel cell powered car on the road, and I have no doubt that Toyota will continue to be in the front lines in the development of competitive fuel cell vehicles.
You could have a zillion Facebook followers. Those people don't buy records. It's about a hundred to one...Record companies, they don't have any money so they see social media as the free marketing...So,...'Billy, light yourself on fire and stand upside down, and that'll market the record'. I've spent a lot of time thinking about this. I don't think people by records because of anything that happens on Facebook. They buy records cause they're friends say 'I bought this record and I love it'.
Toyota is doing a neat job coming in to the sport - no one ever thought that there would be a day when Toyota would participate in an American-made, American-born sport like Nascar but they're doing a fantastic job.
I think that the good thing about working smaller and being a smaller company that doesn't have to make as much to make money back is that you don't have to worry about, well, critics like this and they'll tell people to buy it, but millions of people might say, 'Oh, well I'm not interested in that subject matter' and we're sunk.
Interesting thing that is happening in American society is that people are starting to talk about money. I don't know how you feel about this, but for a long time, nobody was talking about money. It was a secret. And it's kind of very interesting because we do lots of stuff to portray to people about how much money we have, the clothes we wear and the cars we have and the house - they all kind of depict to other people, signal how much money we make, but we don't talk about it specifically.
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