A Quote by Daniel Lubetzky
We don't come up with product names like 'Cookie Sugar a la Mode.' We made a commitment that our brand is straightforward.
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A product is something made in a factory; a brand is something that is bought by the customer. A product can be copied by a competitor; a brand is unique. A product can be quickly outdated; a successful brand is timeless.
Every cookie is a sugar cookie. A cookie without sugar is a cracker.
I took a bite of cookie and chewed. “Hmmm,” I said, trying not to spit crumbs. “Clear vanilla notes, too-sweet chocolate chips, distinct flavor of brown sugar. A decent cookie, not spectacular. Still, a good-hearted cookie, not pretentious.” I turned to Fang. “What say you?” “It’s fine.” Some people just don’t have what it takes to appreciate a cookie.
If you can work a brand successfully into the narrative of your product, then it's really cool. Then people actually take the brand up and say, 'My positive experience in your product is directly connected and influenced by this brand and that worked great.'
If you can work a brand successfully into the narrative of your product, then it's really cool. Then people actually take the brand up and say, 'My positive experience in your product is directly connected and influenced by this brand and that worked great.
For a start-up company, it is all about the religion of the product's excellence - the success of the product - while for a large corporation, it is the brand. We chose to maintain our start-up image.
I am just a poor boy, though my story's seldom told, and I have squandered my resistance, for a pocket full of mumbles, such are promises. All lies in jest, still a man hears what he wants to hear and disregards the rest...la-la-la-la-la-la-la-lala-la-la-la-la...
It is amazing how much more amazing sleep is in the morning. You wake up and you're like, "I stayed up to do what?! Watch Growing Pains? What was I thinking!?" But at night you're like, "La La La La La, Hey! Growing Pains, awesome! And I've seen this episode. That Kirk Cameron's always in trouble."
I've always been a little off, but it's worked really well for me, and it still works. After so many years, you have a look, you become a brand, la la la.
I like straightforward names for my characters. When I get too symbolic with names or places, I start feeling like the characters and the story are less read, and I lose interest.
While the (America's) Cup is yachting's Holy Grail, it has also come to represent the ultimate test in 'the game of life.' Just as in life, success demands commitment and commitment demands a positive winning attitude. I told all the guys who came into our Cup campaign that if they were going to make the grade they needed three essential ingredients: attitude, attitude and attitude. I wanted commitment to the commitment. When they finally made the crew, some of them joked that they ought to be committed for their commitment to the commitment.
What makes the BJP or its government of Modi a brand for the elections - it is some content that makes the brand. Hollowness cannot create a brand, chest-thumping can't create a brand. Ultimately, the quality of the product creates a brand.
I love the way that girls turn up at our boutiques knowing all the names of the dresses, and that was happening before we launched our brand Pinterest board.
Most entrepreneurs come up with a product, or they come up with an idea and they think they can be successful with it. But if they don't know the financial side of their business and understand credit and working capital and what it takes money-wise, you can't be successful. The product is just a product.
Toy Story 3 is so besotted with brand names and product-placement that it stops being about the innocent pleasures of imagination -- the usefulness of toys -- and strictly celebrates consumerism.
True names,” said September wonderingly. “These are all true names. Like, when your parents call you to dinner and you don’t come and they call again but you still don’t come, and they call you by all your names together, and then, of course, you have to come, and right quick. Because true names have power, like Lye said. But I never told anyone my true name. The Green Wind told me not to. I didn’t understand what he meant, but I do now.
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