A Quote by David Ogilvy

It has been found that the less an advertisement looks like an advertisement and the more it looks like an editorial, the more readers stop, look, and read.

David Ogilvy

Quote Topics

Advertisement Been Editorial Found Less Like Look Looks More Read Readers Stop

Quote Author

David Ogilvy
English - Businessman
June 23, 1911 - July 21, 1999

What is a good advertisement? An advertisement which pleases you because of its style, or an advertisement which sells the most? They are seldom the same.

David Ogilvy

The more facts you tell, the more you sell. An advertisement's chance for success invariably increases as the number of pertinent merchandise facts included in the advertisement increases.

Charles Edwards

I like that Sarah Palin. She looks like the flight attendant who won't give you a second can of Pepsi ... She looks like the nurse who weighs you and then makes you sit alone in your underwear for 20 minutes ... She looks like a real estate agent whose picture you see on the bus stop bench ... She looks like the hygienist who makes you feel guilty about not flossing ... She looks like the relieved mom in a Tide commercial.

David Letterman

The less you offer, the more readers are forced to bring the world to life with their own visual imaginings. I personally hate an illustration of a character on a jacket of a book. I never want to have someone show me what the character really looks like - or what some artist has decided the character really looks like - because it always looks wrong to me. I realize that I prefer to kind of meet the text halfway and offer a lot of visual collaborations from my own imaginative response to the sentences.

Jonathan Lethem

What interests me is to paint the kind of antisensitivity that impregnates modern civilization. I think art since Cezanne has become extremely romantic and unrealistic, feeding on art. It is Utopian. It has less and less to do with the world. It looks inward - neo-Zen and all that. Pop Art looks out into the world. It doesn't look like a painting of something, it looks like the thing itself.

Roy Lichtenstein

I think that's why Meryl Streep is working so much, because she looks like a woman we can all relate to. I look at her and I think, 'I'm chasing my kids, I've moved my parents in with me, I'm coping with food spills - that looks like me in real life'. Meryl looks like an unmade bed, and that's what I look like. To me, that looks true.

Sharon Stone

Mitt Romney looks like a guy modeling briefs on a package of underwear ... He looks like a guy who goes to the restroom when the check comes ... He looks like a guy who would run a seminar on condo flipping ... He looks like he is the closer at a Cadillac dealership.... He looks like that guy on the golf course in the Levitra commercial.

David Letterman

When I was growing up, I felt like I had to qualify it and say I'm British-Pakistani. But now I kind of feel like, in this day in age, this is what British looks like. It looks like me; it looks like Idris Elba, and hopefully through Nasir Khan, people will see that that's what an American can look like as well.

Riz Ahmed

What I object to is tricking the reader and blurring the lines so that unsuspecting readers, thinking that they are getting something that is assigned and edited by the editorial side, are getting something quite different. They are getting an advertisement.

David Remnick

Suppose we pick a name for him, eh?" Caius Pompeius stepped over and eyed the child. "He looks a little like my proconsul, Marcus. We could call him Marcus." Josiah Worthington said, "He looks more like my head gardener, Stebbins. Not that I'm suggesting Stebbins as a name. The man drank like a fish." "He looks like my nephew Harry," said Mother Slaughter... "He looks like nobody but himself," said Mrs.Owens, firmly. "He looks like nobody." "Then Nobody it is," said Silas. "Nobody Owens.

Neil Gaiman

There is no need for advertisements to look like advertisements. If you make them look like editorial pages, you will attract about 50 per cent more readers.

David Ogilvy

As I get older, I feel like I look better with less makeup. More makeup just creases more and looks like you tried too hard to cover up a bunch of stuff, versus 'OK, I've got decent skin, and that's what I'm going with.'

Kirsten Green

You should read books like you take medicine, by advice, and not by advertisement.

John Ruskin

It helps an actor an awful lot when he looks like the part. There's nothing more disconcerting, that makes you more anxious or more insecure, than when you don't look like who you're supposed to be.

Peter Falk

Over millions of years the viruses in our genome mutate more and more so the look less and less and less recognizable as viruses and so if there was a virus that infected our pre mammal ancestors like 250 million years ago, which it probably did, we can't see it because it just looks totally random.